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# Playful Sportswear Editorials
F***** Young! Online's Sophomore Challenge Story is Youthful

By Jana Pijak | Published 2014-10-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sportswear-editorial
References: [fuckingyoung.es](http://fuckingyoung.es/sophomore-challenge/#.VDKOHPldUV0) & [instagram](https://www.instagram.com/marcomalingambi/)

Pedro Bertolini and Alex Klose star in F****** Young! Online's colorful sportswear editorial, entitled 'Sophomore Challenge'. The models are captured by photographer Marco Malingambi's lens while donning a wardrobe of preppy, gym class styles that are ready for school.

This editorial features styling by Michela Pesenti who dresses Pedro and Alex in pieces from [Lacoste](https://www.trendhunter.com/trends/the-locker-room), [Nike](https://www.trendhunter.com/trends/feng-chen-wang-2) and [American Apparel](https://www.trendhunter.com/trends/native-sensitive-series) among other labels. Whether dressed in tennis-themed ensembles or matching suits with logo-adorned visors, the models channel fashionable student athletes.

Makeup for this editorial is courtesy of Jo Sanna who works alongside the shoot's hair stylist Valerio Sestito. In addition to its vivid wardrobe picks, this sportswear editorial for F***** Young! Online boasts spiked and mushroom cut coifs that are both youthful and modern.

Image Credit: Marco Malingambi

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 92% | Activity: 76% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Youthful Sportswear:** Brands can create a line of sportswear that resonates with the youth demographic by incorporating playful elements and bright colors.
- **Preppy Gym Class Style:** Fashion labels can capitalize on the trend of preppy gym class style by creating sportswear that is both fashionable and functional.
- **Vivid Athleisure:** There is an opportunity for brands to create bold and bright athleisure pieces that can be worn both in and out of the gym.

### Where This Applies

- **Sportswear:** Sportswear brands can incorporate playful elements into their designs and create functional clothing that is both fashionable and sporty.
- **Fashion Photography:** Fashion photographers can experiment with incorporating vibrant and youthful elements in their photoshoots to appeal to younger audiences.
- **Beauty and Hairstyling:** Beauty and hairstyling professionals can explore creating edgy and modern looks that compliment sportswear for photoshoots and fashion shows.

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