# Whimsical Sportswear Collaborations The Champion x Susan Alexandra Collab Features Bright Styles By Laura McQuarrie | Published 2019-04-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sportswear-collaborations References: [refinery29](https://www.refinery29.com/en-us/susan-alexandra-champion-urban-outfitters-collaboration) & [urbanoutfitters](https://www.urbanoutfitters.com/en-ca/shop/champion-x-susan-alexandra-uo-exclusive-allover-print-cropped-tube-top?category=SEARCHRESULTS&color=000) Champion has created many [sportswear collaborations](https://www.trendhunter.com/trends/nikeskims-collection) and its newest one features the work of a well-known designer on [Instagram](https://www.trendhunter.com/trends/cereal-inspired-accessories)—across social media, many influencers and fashion fans can be seen sporting Susan Alexandra's distinctive candy-colored beaded bags. The Champion x Susan Alexandra collab shares the same [whimsical spirit](https://www.trendhunter.com/trends/lululemon-x-disney) with boldly saturated styles that are adorned with cheery symbols. The functional, comfortable sportswear styles are full of details to discover, including fruits, hearts, eyes and hands, as well as beaded drawstring accents that recall the designer's iconic bag. Some of the pieces that can be found in the sportswear collaboration include bucket hats, tube tops, crew neck sweatshirts and bike shorts, all of which are perfectly suited to the spring and summer season. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 40% | Activity: 20% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Sportswear Collaborations:** Opportunity for brands to collaborate with designers to create unique and whimsical sportswear collections. - **Whimsical Fashion:** Growing demand for fashion pieces that feature bold colors, cheery symbols, and playful details. - **Influencer Marketing:** Utilizing social media influencers and fashion fans to promote sportswear collaborations and increase brand visibility. ### Where This Applies - **Apparel Industry:** Disruptive innovation opportunities for apparel brands to partner with artists and designers to create unconventional sportswear collections. - **Fashion Accessories Industry:** Opportunity for fashion accessory brands to collaborate with sportswear brands and create whimsical accessories that complement the collections. - **Social Media Marketing Industry:** Innovative marketing strategies involving influencers and fashion enthusiasts to promote sportswear collaborations and enhance brand exposure. ## Related on Trend Hunter - [Sportswear Retailer Partnerships](https://www.trendhunter.com/trends/target-and-champion.md) - [Spring-Centric Collaborative Cozy Streetwear](https://www.trendhunter.com/trends/academy-series.md) - [Street Vendor-Inspired Streetwear](https://www.trendhunter.com/trends/the-fruit-stand.md) - [Fashion Sports Partnerships](https://www.trendhunter.com/trends/coach-x-wnba.md) - [Nature-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/the-fruit-stand-1.md) - [City-Inspired Glasses](https://www.trendhunter.com/trends/champion-eyewear-collection.md) - [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Artisinal Athletic Wear](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ.md)