# Sensual Sportswear Editorials Sportswear Brand 42|54's Line Sits Between Lingerie and Sportswear By Ell Smith | Published 2017-11-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sportswear-brand-4254 References: [hypebae](https://hypebae.com/2017/11/42-54-spring-summer-2018-lookbook) & [4254sport](https://www.4254sport.com/collections/bodysuits) Sportswear brand 42|54 has released a new Spring/Summer 2018 lookbook which blurs the lines between [athletic wear and lingerie](https://www.trendhunter.com/trends/boobwear-brand-nuudii), offering consumers unique lifestyle apparel that creates flattering silhouettes, while encouraging wearers to stay active. The editorial embraces the intersection between fitness-focused women and sensuality, demonstrating that athletic types can also be feminine and elegant. The editorial boats designs from comfortable cropped sweaters, to 70's-inspired high-waist leggings, [supportive sports bras](https://www.trendhunter.com/trends/the-layered-bra) and baggy T-Shirts with a deep V neckline. The apparel line uses both vibrant and muted colors, while favoring dynamic color block patterns. The line offers looks that are [figure-hugging](https://www.trendhunter.com/trends/spanx-active) enough to complement one's curves, while offering the flexibility that's required of for a more active lifestyle. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 84% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Sensual Sportswear:** Blurring the lines between athletic wear and lingerie to offer unique lifestyle apparel that encourages wearers to stay active, while creating flattering silhouettes. - **Intersectional Fitness:** Embracing the intersection between fitness-focused women and sensuality, showing that athletic types can also be feminine and elegant. - **Dynamic Color Blocking:** Favoring dynamic color block patterns, while using both vibrant and muted colors. ### Sectors Adopting This - **Athletic Apparel:** Opportunities to create athletic wear that is versatile, fashionable, and serves a dual purpose of fitness and sensuality. - **Lingerie:** Disruptive innovation opportunities for lingerie lines to explore athletic wear that is both comfortable and figure-hugging. - **Fashion:** Opportunities for fashion companies to explore the intersection between fitness-focused women and sensuality, creating elegant and feminine looks that are figure-flattering and comfortable. ## Related on Trend Hunter - [Versatile Athletic Capsules](https://www.trendhunter.com/trends/brunette-the-labels-sport-collection.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md) - [High-Performance Spring Activewear](https://www.trendhunter.com/trends/spring-activewear.md) - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md) - [Comfort-Focused Athleisure Lines](https://www.trendhunter.com/trends/fresh-athleisure-collection.md) - [Performance-Focused Athleisure Wear](https://www.trendhunter.com/trends/dicks-sporting-goods-1.md) - [Inclusive Luxury Activewear](https://www.trendhunter.com/trends/secondleft-sports.md)