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# Elevated Sportswear Basics
JieDa and Ellesse Partner for a Stunning Fall/Winter 2019 Capsule

By Kalin Ned | Published 2019-08-20 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sportswear-basics
References: [highsnobiety](https://www.highsnobiety.com/p/jieda-ellesse-fw19/) & [andchill.ocnk.net](http://andchill.ocnk.net/)

The sportswear basics by heritage brand Ellesse receive a striking elevation through the incorporation of the style sensibilities of Japanese streetwear brand JieDa who boldly exaggerates the silhouettes, creating a slick identity.

The models enjoy a contemporary aesthetic that also embraces functionality, ensuring the garments perform as expected. Dual branding is subtly added to the [JieDa x Ellesse collaboration](https://www.trendhunter.com/trends/levis-and-jjjjound) in the form of various design elements. Moreover, the performance of the sportswear basics is extended to "zips, lacing, and storage units."

Individuals who are looking for a sophisticated and [minimalist approach to athletic wear](https://www.trendhunter.com/trends/wintry-athletic-apparel) will be pleased with the JieDa x Ellesse range. The clothing can be purchased through various retailers, including &chill, WIEN, and iii3.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 87% | Activity: 73% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Elevated Sportswear Basics:** Incorporating Japanese streetwear sensibilities into sportswear basics creates an elevated identity.
- **Contemporary Aesthetic:** Embracing a contemporary aesthetic in athletic wear combines style with functionality.
- **Dual Branding:** Subtly incorporating dual branding elements adds a unique touch to sportswear collaborations.

### Industries Being Reshaped

- **Fashion Retail:** Fashion retailers can explore incorporating elevated sportswear basics into their product offerings to attract customers interested in contemporary athletic wear.
- **Streetwear:** Streetwear brands can partner with heritage sportswear brands to create capsule collections that infuse streetwear sensibilities into traditional athletic wear.
- **Online Retail:** Online retailers can expand their product selection by carrying the JieDa x Ellesse range, appealing to consumers seeking sophisticated and minimalist athletic wear.

## Related on Trend Hunter

- [Artisinal Athletic Wear](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ.md)
- [Minimalistic Activewear Capsules](https://www.trendhunter.com/trends/nike-x-sacai.md)
- [Elevated Athleisure Pieces](https://www.trendhunter.com/trends/elevated-athleisure.md)
- [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md)
- [Urban Technical Capsules](https://www.trendhunter.com/trends/champion-black-edition-fw25.md)
- [Utility Layering Capsules](https://www.trendhunter.com/trends/jjjjound-x-descente.md)
- [Technical Sports Capsules](https://www.trendhunter.com/trends/white-mountaineering-umbro.md)
- [Contemporary Functional Athleticwear](https://www.trendhunter.com/trends/reebok-x-danielle-guizio.md)
- [Inclusive Luxury Activewear](https://www.trendhunter.com/trends/secondleft-sports.md)