# RFID-Enabled Sports Stores Decathlon Uses Mobile Checkout Stations to Help Customers Avoid Lines By Laura McQuarrie | Published 2019-04-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sports-store References: [nfcworld](https://www.nfcworld.com/2019/04/16/362304/decathlon-opens-rfid-enabled-store-in-the-us/) & [decathlon](https://www.decathlon.com/) A sports store from retailer Decathlon in Emeryville, California now features easy checkout stations that allow consumers to quickly cash out with the help of mobile devices. With [RFID](https://www.trendhunter.com/trends/chameleonultra) tags incorporated at the physical sports retail shop, consumers are able to visit a mobile checkout station and skip the line at a fixed cash desk. Shop assistants equipped with [iPhones](https://www.trendhunter.com/trends/tap-to-pay) are able to help make the process of cashing out as easy as possible via [Apple](https://www.trendhunter.com/trends/apple-tap-to-pay) Pay, a gift card, a credit card or even NewStore Checkout payment technology. For loss prevention, the mobile checkout system is connected to the in-store security system, so that items that have already been paid for do not set off the security alarms when a customer is prepared to leave. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 47% | Activity: 58% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Rfid-based Mobile Checkout Process:** Incorporating RFID tags into a mobile checkout process can optimize the customer experience and streamline purchases, increasing convenience and satisfaction. - **Mobile Payment Technologies in Retail:** Using mobile payment technologies in retail stores can enable fast and secure transactions, making it easier for customers to buy products while reducing wait times and increasing efficiency. - **Integrating Security Systems with Mobile Checkout Process:** Integrating security systems with mobile checkout processes can enhance loss prevention measures by detecting any unpaid items and prevent theft, improving overall security and reducing loss. ### Where This Applies - **Retail:** The use of RFID tags, mobile payments, and integrated security systems in retail stores can revolutionize the shopping experience and improve efficiency, convenience, and security for customers. - **Sporting Goods:** Sporting goods stores can take advantage of RFID technology and mobile payments to provide a streamlined purchasing process for customers, ultimately improving customer satisfaction and boosting sales. - **Payment Technology:** The integration of RFID technology and mobile payments in physical retail stores offers an opportunity for payment technology companies to expand their services and improve customer experiences in-store. ## Related on Trend Hunter - [App-Supported Seamless Checkouts](https://www.trendhunter.com/trends/sams-club-4.md) - [Contactless Shopping Experiences](https://www.trendhunter.com/trends/smartshop-pick-and-go.md) - [Retail Checkout Solutions](https://www.trendhunter.com/trends/isensego.md) - [Automated Stadium Checkout Solutions](https://www.trendhunter.com/trends/aifi.md) - [AI Checkout Kiosks](https://www.trendhunter.com/trends/self-checkout-lines.md) - [RFID-Enabled Retail Cabinets](https://www.trendhunter.com/trends/selfly-store.md) - [Customizable Retail Mobile Apps](https://www.trendhunter.com/trends/lightspeed-scanner.md) - [Digital-First Tech Shops](https://www.trendhunter.com/trends/tech-shops.md) - [Smart Retail Inventory Tools](https://www.trendhunter.com/trends/nedap.md)