# Extreme Interactive Shopping The Garry Cohn 'Lifestyle Sports' Store Concept is Off the Wall By COHN | Published 2010-10-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sports-retail-upside-down References: [garrycohn](http://www.garrycohn.com/lifestlye-sports-1000302.htm) & [garrycohn](http://www.garrycohn.com/) Designer Garry Cohn for Douglas Wallace is turning one Irish sports retailer upside down. The 'Lifestyle Sports' store will be bounds ahead of its competition with Garry Cohn's hyper gravity-defying extreme sports concept for the shop's interior. Today's shoppers are more sophisticated than ever and the 'Lifestyle Sports' design concept provides a [bold and energetic shopping experience](https://www.trendhunter.com/trends/vans-west-end). With an [interactive interior](https://www.trendhunter.com/trends/lacoste-cf-pacific-centre), this [sporting goods store](https://www.trendhunter.com/trends/foot-lockers-home-court) will have you thinking you're on steroids. **Implications** - Now that's some innovation I can get behind. There's something inherently intriguing about a product or service that physically alters the way you feel through energy. 'Lifestyle Sports' fits the mold to a T. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 82% | Activity: 63% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Interactive Shopping:** The concept of interactive shopping offers opportunities for businesses to provide engaging and immersive experiences for their customers. - **Extreme Sports:** The rise of extreme sports opens up possibilities for businesses to cater to the growing number of consumers looking for adventurous and adrenaline-filled activities. - **Hyper-gravity Defying Design:** The incorporation of hyper-gravity-defying designs in retail spaces presents opportunities for businesses to create visually captivating and gravity-defying experiences for customers. ### Industries Being Reshaped - **Retail:** The retail industry can explore interactive shopping trends to enhance customer engagement and create memorable shopping experiences. - **Sports Retail:** The sports retail industry can capitalize on the popularity of extreme sports by offering specialized products and services tailored to adventurous consumers. - **Interior Design:** The field of interior design can embrace hyper-gravity-defying concepts to create innovative and visually stunning spaces in various industries, including retail. ## Related on Trend Hunter - [Retail Design Landmarks](https://www.trendhunter.com/trends/d142.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Colorfully Immersive Retail Experiences](https://www.trendhunter.com/trends/athletic-propulsion-labs-store.md) - [Experiential Retail Sports Concepts](https://www.trendhunter.com/trends/champs-sports-homefield.md) - [Futuristic Commerce Spaces](https://www.trendhunter.com/trends/deji-plaza-phase-ii.md) - [Experiential Retail Destinations](https://www.trendhunter.com/trends/lacoste-cf-pacific-centre.md) - [Revitalized Shopping Destinations](https://www.trendhunter.com/trends/foot-lockers-home-court.md) - [Dynamic Skateable Architecture Stores](https://www.trendhunter.com/trends/vans-west-end.md)