# Eclectic Sports Retail Stores These PUMA Black Label Stores Were Placed in China and Japan By Mishal Omar | Published 2016-09-08 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/sports-retail-stores References: [retaildesignblog.net](http://retaildesignblog.net/2016/09/08/pumas-black-label-stores-by-plajer-franz-studio-bejing-china-and-osaka-japan/) & [plajer-franz.de](http://plajer-franz.de/) These sports retail stores in Beijing, China and Osaka, Japan were designed by 'Plajer & Franz Studio' for [PUMA's](https://www.trendhunter.com/trends/pampuma-bioverse) black label. The stores are clearly inspired by the youthful nature of the PUMA brand as well as its focus on sports. Although large, the stores were not filled to the brim by the designers with PUMA products. Instead, clothing and accessories were strategically placed throughout the stores while mirrors, steel shelving and high ceilings made up the rest of the space. Particularly interesting are the [shoe displays](https://www.trendhunter.com/trends/el-departamento) the sports retail stores offer, which feature large sketches of shoes and in one, an enormous photo reel display. The design of these stores perfectly exemplifies the sporty and playful brand identity that PUMA associates itself with. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 94% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Sports Retail Store Design:** Opportunity to create unique and engaging retail spaces that reflect the brand identity. - **Strategic Product Placement:** Opportunity to rethink traditional store layouts and showcase products in unconventional ways. - **Interactive Visual Displays:** Opportunity to incorporate interactive technologies to enhance the shopping experience. ### Where This Applies - **Retail Design:** Disruptive innovation opportunity to revolutionize the way retail stores are designed and laid out. - **Sportswear Industry:** Disruptive innovation opportunity to reimagine how sportswear products are showcased and marketed in-store. - **Interactive Display Technology:** Disruptive innovation opportunity to develop cutting-edge visual display technologies for retail spaces. ## Related on Trend Hunter - [Immersive Sports Supplies Stores](https://www.trendhunter.com/trends/vegas-sports.md) - [Vertical Creative Hubs](https://www.trendhunter.com/trends/puma-studio-los-angeles.md) - [Aluminum-Wrapped Sportswear Store](https://www.trendhunter.com/trends/adidas-store-1.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md) - [Luxe Concept Retail Spaces](https://www.trendhunter.com/trends/saint-laurent-rive-droite-1.md) - [Country-Inspired Sneakers](https://www.trendhunter.com/trends/h-street-tf.md) - [Pastel Fitness Retail Stores](https://www.trendhunter.com/trends/fitness-retail-store.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [California-Inspired Gallery-Style Stores](https://www.trendhunter.com/trends/frame-store.md)