# Plant-Based Oil Supplements The Sports Research Coconut Oil Supplements are Certified Non-GMO By Michael Hemsworth | Published 2017-03-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sports-research References: [trndmonitor](https://trndmonitor.com/supplement-spotlight-sports-research-first-to-offer-non-gmo-project-verified-liquid-softgels/) Coconut oil is renowned for having a number of health benefits that can be enjoyed by increasing your intake of it, which the Sports Research supplements aim to make easier. Positioned as the first supplements to feature Non-GMO Project Verified ingredients, the [coconut oil](https://www.trendhunter.com/trends/medella)-focused liquid and soft gels are vegetarian and help support a healthy lifestyle. The [supplement market is growing in popularity](https://www.trendhunter.com/trends/megafood-supplements) amongst those who are looking for ways to support either an [active lifestyle](https://www.trendhunter.com/trends/on3-athletic) or a lifestyle that is a bit unbalanced when it comes to consuming all the necessary nutrients each day. The Sports Research supplements are packed with a number of ideal nutrients that make them great for increasing overall energy and helping to support a good body balance. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 67% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Growing Supplement Market:** Disruptive innovation opportunity: Develop personalized supplement plans and delivery methods to cater to individual health needs. - **Increased Demand for Non-gmo Products:** Disruptive innovation opportunity: Create a line of Non-GMO supplements across different industries to meet the rising consumer demand. - **Health-conscious Lifestyle:** Disruptive innovation opportunity: Develop innovative plant-based supplements and functional foods that promote overall health and well-being. ### Who This Affects Most - **Supplement Market:** Disruptive innovation opportunity: Introduce AI-powered personalized supplement recommendations based on individual health profiles and genetic data. - **Food and Beverage Industry:** Disruptive innovation opportunity: Incorporate plant-based oil supplements into various food and beverage products to cater to health-conscious consumers. - **Wellness Industry:** Disruptive innovation opportunity: Integrate coconut oil supplements into personalized wellness plans, leveraging technology for more effective health management. ## Related on Trend Hunter - [Plant-Based Sustainable Supplements](https://www.trendhunter.com/trends/Omega-3-6-9.md) - [Plant-Based Dietary Supplements](https://www.trendhunter.com/trends/plantbased-dietary-supplement.md) - [Organic Athletic Supplement Ranges](https://www.trendhunter.com/trends/garden-of-life-sports-supplements.md) - [Own-Brand Coconut Oils](https://www.trendhunter.com/trends/unrefined-coconut-oil.md) - [Modern Fish Oil Packaging](https://www.trendhunter.com/trends/modern-fish-oil.md) - [Seed-Based Omega Supplements](https://www.trendhunter.com/trends/vegan-omega-supplement.md) - [Fish-Free Omega Supplements](https://www.trendhunter.com/trends/megafood-omega-369.md) - [Sustainable Vegan Supplements](https://www.trendhunter.com/trends/rookie.md) - [Plant-Based Fatty Acid Supplements](https://www.trendhunter.com/trends/greenfat-proaging-formula-line.md)