# Olympic-Inspired Sports Shops This Sports Pop-Up Shop is an Extension of a Museum Exhibition By Mishal Omar | Published 2016-07-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/sports-popup References: [highsnobiety](http://www.highsnobiety.com/2016/07/20/opening-ceremony-opens-exclusive-pop-shop-brooklyn-museum/) & [openingceremony](https://www.openingceremony.com/) This sports pop-up store was designed by the clothing brand 'Opening Ceremony' to function as an extension of the Brooklyn Museum's 'Who Shot Sports: A Photographic History, 1843 to the Present' exhibition. Opening Ceremony was created to reflect the founders' love for travel, art and their need to incorporate a "multinational" space into a fashion brand. This made it an excellent choice to fill this Olympic-inspired sports pop-up. The brand designed a 'CLUB USA' collection that features sportswear inspired by the 1980s and 1990s. The store also sells hats, souvenir pins and sports-related books. This pop-up store works as a museum gift shop, while simultaneously functioning as a marketing tool for the Opening Ceremony brand and the Olympics. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 66% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Pop-up Museum Stores:** The rise of pop-up stores in museums provides an opportunity for brands to create unique shopping experiences while aligning with art and culture. - **Nostalgic Sportswear:** The popularity of sportswear inspired by past decades creates a market for brands to tap into nostalgic trends and design collections that cater to consumers' desire for retro styles. - **Marketing Through Partnerships:** Collaborating with museums and exhibitions allows brands to leverage their reach and create unique marketing opportunities that align with specific themes or events. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can explore partnerships with museums to create pop-up stores that offer unique shopping experiences and help them reach new customers. - **Sportswear:** Sportswear brands can capitalize on the trend of nostalgic styles by designing collections inspired by past decades, attracting consumers who desire retro-inspired sportswear. - **Museum & Exhibition:** Museums and exhibitions can collaborate with brands to create pop-up stores that enhance their visitors' experience and generate additional revenue through retail sales. ## Related on Trend Hunter - [Premium Athleticwear Pop-Ups](https://www.trendhunter.com/trends/reigning-champ-toronto.md) - [Plush Footwear Pop-Ups](https://www.trendhunter.com/trends/the-monster-den.md) - [Holiday Activewear Pop-Ups](https://www.trendhunter.com/trends/gymshark-popup.md) - [Marathon-Inspired NYC Pop-Ups](https://www.trendhunter.com/trends/bandit-x-asics.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [Sporty Resort Capsules](https://www.trendhunter.com/trends/paper-x-four-seasons.md) - [Racing Motif Pop-Ups](https://www.trendhunter.com/trends/mytheresa-x-flamingo-estate.md) - [Immersive Sports Supplies Stores](https://www.trendhunter.com/trends/vegas-sports.md) - [Market-Inspired Pop-Ups](https://www.trendhunter.com/trends/la-plaza-johanna-ortiz.md)