# Female-Focused Sports Nutrition Products Levelle's Products Deliver Sports Nutrition for Women By Laura McQuarrie | Published 2022-07-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sports-nutrition-for-women References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/21794-standout-startups-at-ift-first) & [levellenutrition](https://www.levellenutrition.com/)  At the [Institute of Food Technologists’](https://www.trendhunter.com/trends/jackfruit-jerky) annual meeting, IFT FIRST, one of the standouts at the Startup Pavilion was [Levelle](https://www.trendhunter.com/trends/levelle-nutrition), which focuses on developing products with a focus on sports nutrition for women. The products are specifically made with women in mind, since less than 2.5% of all sports nutrition products are formulated for women, according to the company. With organic ingredients and no engineered sugars, additives or artificial colorants, the company helps to address a gap in the market for sports nutrition products. Linda Alvarez, MD, co-founder and CEO, says "Products on the market are made based on men’s physiology and, while great for male athletes, they can cause a myriad of physical side effects in female athletes throughout the course of training and competition." ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 74% | Activity: 70% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Female-focused Sports Nutrition:** Creating sports nutrition products targeting women can disrupt the male-centered sports nutrition market. - **Organic Sports Nutrition Products:** Developing nutrition products that use organic ingredients can challenge existing products that contain additives and artificial colorants. - **Gender-specific Sports Nutrition Products:** Offering gender-specific sports nutrition products responds to the need for products that take into consideration the different physiology and nutritional needs of male and female athletes. ### Where This Applies - **Sports Nutrition Industry:** Introducing products that cater specifically to the needs of female athletes could capture a portion of the $50 billion sports nutrition industry. - **Organic Food Industry:** Partnering with organic food producers may provide opportunities to source high-quality organic ingredients for sports nutrition products. - **Health and Wellness Industry:** Collaborating with wellness experts could assist in promoting the benefits of female-specific sports nutrition products and tapping into the growing health and wellness industry. ## Related on Trend Hunter - [Female-Focused Sports Purees](https://www.trendhunter.com/trends/levelle-nutrition.md) - [Fermented Female-Targeted Protein Powders](https://www.trendhunter.com/trends/cycle-syncing-protein.md) - [Female-Centric Sport Nutrition Efforts](https://www.trendhunter.com/trends/gender-disparities-in-sports-nutrition.md) - [Female-Focused Sports Nutrition Supplements](https://www.trendhunter.com/trends/selfish-supplements.md) - [Dedicated Sports Nutrition Marketplaces](https://www.trendhunter.com/trends/sports-nutrition-marketplace.md) - [Female Athlete Nutrition Ranges](https://www.trendhunter.com/trends/athena-sports-nutrition.md) - [Female-Focused Creatine](https://www.trendhunter.com/trends/creatine-monohydrate.md) - [Female-Focused Health Supplements](https://www.trendhunter.com/trends/womens-health-range.md) - [Hormonal Wellness Beverages](https://www.trendhunter.com/trends/iris-nutrition.md)