# Hot + Fast Cross-Promotions SI Swimsuit Models Team Up With Nissan 370Z for a Driftastic Ride By Marissa Brassfield | Published 2009-02-25 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/sports-illustrated-model-nissan-370z References: [autoblog](http://www.autoblog.com/2009/02/24/video-nissan-370z-vegas-sports-illustrated-swimsuit-models/) This [Nissan](https://www.trendhunter.com/trends/nissan-x-rocket-league) 370Z video proves that to make a truly awesome car video, all you need to do is add [Sports Illustrated](https://www.trendhunter.com/trends/dove-and-sports-illustrated) swimsuit models, donuts and [drifting](https://www.trendhunter.com/trends/gac-group). The clip above features Damaris Lewis, Jessica Hart and Melissa Haro sitting shotgun in three Nissan 370Z’s as pro drivers take the cars for a spin--literally--through the Luxor parking lot in Las Vegas. At first, the Sports Illustrated swimsuit models look frightened as each Nissan 370Z veers off the Strip and onto the top level of the parking lot. This apprehension quickly turns into adrenaline, however, and by the end of the video, Damaris Lewis, Jessica Hart and Melissa Haro are as amped-up as ever. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 43% | Activity: 84% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Cross-promotions:** Exploring unique collaborations between brands for enhanced marketing opportunities. - **Car Videos:** Creating captivating and memorable videos showcasing the features and capabilities of cars. - **Celebrity Endorsements:** Leveraging the influence of celebrities to enhance brand awareness and credibility. ### Industries Being Reshaped - **Automotive:** Opportunities for car manufacturers to partner with other brands to create engaging content. - **Fashion:** Collaborations between fashion brands and car manufacturers to create unique promotional campaigns. - **Media and Entertainment:** Utilizing celebrity endorsements in video and social media content to drive brand engagement and reach a wider audience. ## Related on Trend Hunter - [Automaker Video Game Collaborations](https://www.trendhunter.com/trends/nissan-x-rocket-league.md) - [Track-Ready Race Vehicles](https://www.trendhunter.com/trends/2024-nissan-z-nismo.md) - [Automotive Hot Sauces](https://www.trendhunter.com/trends/brz-hot-sauce.md) - [Automotive Brand Racing Perfumes](https://www.trendhunter.com/trends/nissan-smell-my-dust.md) - [Unique Auto-Racing Campaigns](https://www.trendhunter.com/trends/liquid-death-and-nascar.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Persona-Specific EVs](https://www.trendhunter.com/trends/nissan-futures.md) - [Sneaker-Resembling Electric SUVs](https://www.trendhunter.com/trends/327-edition.md) - [Motorsport-Inspired SUV Models](https://www.trendhunter.com/trends/2026-nissan-armada-nismo.md)