# Provocative Olympic Photo Shoots the Sports Illustrated Lindsey Vonn Cover Could Melt Snow By Luisa Amanda Gomes | Published 2010-02-11 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/sports-illustrated-lindsey-vonn References: [womentalksports](http://www.womentalksports.com/items/read/38/162903) This Sports Illustrated Lindsey Vonn cover is a little bit more than provocative. I would definitely describe the cover as attention grabbing. Her bent over figure in her [clingy pink ski suit](https://www.trendhunter.com/trends/womens-lv-ski) might raise a few eyebrows; some have already been quick to say that the cover displays the athlete as a [sexual object and not a competitor](https://www.trendhunter.com/trends/coach-x-wnba-campaign)—even though the headline reads ‘American’s best woman skier ever.’ There was another skier cover page back in 1992 of [A.J. Kitt](http://sportsillustrated.cnn.com/vault/cover/featured/9313/index.htm) doing a similar pose, yet that one didn’t garner the same amount attention that Lindey Vonn’s cover has. I wonder why? ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 94% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Olympics](https://www.trendhunter.com/olympics) ## Key Themes ### What's Driving This Trend - **Provocative Magazine Covers:** Opportunity for magazines to create attention-grabbing and controversial covers that generate buzz. - **Gender Representation in Sports:** Disruptive innovation opportunity for companies to challenge stereotypes and promote equality in sports through imagery and messaging. - **Branding Through Controversy:** Brands can leverage provocative photo shoots to create a strong and memorable brand identity by pushing boundaries and evoking strong reactions. ### Who This Affects Most - **Publishing:** Magazines can capitalize on provocative covers to increase sales and subscriptions by capturing audience attention. - **Sports Apparel:** Opportunity for sports apparel companies to design and promote inclusive and empowering clothing options for athletes of all genders. - **Advertising and Marketing:** Companies can use controversial and attention-grabbing campaigns to successfully position their brand and engage with their target audience. ## Related on Trend Hunter - [Empowering Female Athlete Campaigns](https://www.trendhunter.com/trends/dove-and-sports-illustrated.md) - [Honest Female Athlete Campaigns](https://www.trendhunter.com/trends/hillberg-berk1.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Athlete-Backed Menstruation Campaigns](https://www.trendhunter.com/trends/sportyourperiod.md) - [Vintage-Inspired Ski Designs](https://www.trendhunter.com/trends/omen-ski.md) - [Athlete-Centric Bingo Campaigns](https://www.trendhunter.com/trends/share-your-bingo-moment.md) - [Fashion-Forward Ski Series](https://www.trendhunter.com/trends/ski-collection.md) - [Athlete-Backed Stigma-Addressing Campaigns](https://www.trendhunter.com/trends/anna-leigh-waters.md) - [Performance-Driven Competitive Attires](https://www.trendhunter.com/trends/curling-national-team.md)