# Sports Illustrated 2008 Swimsuit Issue Heidi Klum & Will Ferrell By mediterranean | Published 2008-02-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sports-illustrated-heidi-ferrell References: [sportsillustrated.cnn](http://sportsillustrated.cnn.com/features/2008_swimsuit/heidi-klum/) Funny comedian Will Ferrell teams up with [Supermodel](https://www.trendhunter.com/trends/swim-line) Heidi Klum for the Sports Illustrated Swimsuit Issue. If you're wondering why Ferrell is in the SI shoot; it is to promote his new film, 'Semi-Pro' in which Ferrell plays 1970's basketball team owner/coach/player, Jackie Moon. The Heidi Klum & Will Ferrell SI shoot has a [naughty, yet funny theme](https://www.trendhunter.com/trends/call-of-the-mustaches). The duo pose playfully and are lensed by photographer Andrew Macpherson. **Implications** - Cross over branding is highly beneficial for both parties involved. By doing this, both companies can capitalize on the inevitable success that the brand partnership proposes as it hits many targets. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 99% | Activity: 91% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Cross-over Branding:** Creating brand partnerships that capitalize on the success of multiple targets. - **Celebrity Collaborations:** Teaming up with celebrities to promote products or services. - **Humorous Marketing Campaigns:** Using humor as a strategy to engage and entertain consumers. ### Industries Being Reshaped - **Fashion and Beauty:** Collaborating with celebrities to promote clothing, swimwear, or beauty products. - **Film and Entertainment:** Leveraging cross-promotion opportunities with film releases and celebrity endorsements. - **Advertising and Marketing:** Developing creative and humorous campaigns that resonate with consumers. ## Related on Trend Hunter - [Empowering Female Athlete Campaigns](https://www.trendhunter.com/trends/dove-and-sports-illustrated.md) - [Mayonnaise Pairing Ads](https://www.trendhunter.com/trends/hellmanns-big-game.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Modern Wedding-Inspired Campaigns](https://www.trendhunter.com/trends/wedding-shop-campaign.md) - [TV Personality-Themed Smoothies](https://www.trendhunter.com/trends/kluminator-smoothie.md) - [Functional Shot Brand Campaigns](https://www.trendhunter.com/trends/ryde-x-heidi-montag.md) - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Celebrity Hot Sauce Ads](https://www.trendhunter.com/trends/thats-redhot.md)