# Sibling Athlete Ads Williams Sisters and Manning Brothers for Oreo By Marissa Brassfield | Published 2008-08-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sports-family-ad-campaigns-williams-sisters-and-manning-brothers-for-oreo References: [daveibsen.typepad](http://daveibsen.typepad.com/5_blogs_before_lunch/2008/08/oreo-cookies-campaign-features-two-sports-families-the-manning-brothers-and-the-williams-sisters-let-the-games-begin.html) In a new ad campaign for **[Oreo](https://www.trendhunter.com/trends/oreo-super-bowl-2024)** cookies, the **Williams** sisters and the **Manning** brothers have decided to test their athletic prowess competing for the Oreo Double Stuff Racing League. This fictional league—and competition—takes cues from the different ways consumers eat [Oreos](https://www.trendhunter.com/trends/oreo-twists-lab). At the [Nabisco](https://www.trendhunter.com/trends/new-oreos) website, users can compete as animated versions of the celebrity siblings. By participating in the faux sport, the Manning brothers and Williams sisters have drawn tongue-in-cheek comparisons to other two-sport athletes like Bo Jackson, Deion Sanders and Michael Jordan. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 60% | Activity: 79% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Athlete Ads:** Brands can leverage celebrity athlete partnerships to create engaging ad campaigns that appeal to consumers' interests and passions. - **Gamified Advertising:** Using gamification mechanics in advertising campaigns can engage consumers with the brand's products and services in a fun and interactive way. - **Nostalgic Marketing:** Revisiting nostalgic moments in pop culture through advertising can evoke emotional connections with consumers and strengthen brand loyalty. ### Where This Applies - **Food and Beverage:** Food and beverage brands can utilize celebrity athlete sponsorships to promote their products and differentiate from competitors in the market. - **Sports and Entertainment:** Sports and entertainment industries can collaborate with brands to create engaging advertising content that resonates with fans and consumers. - **Advertising and Marketing:** Advertising and marketing agencies can lead the trend of gamified ads and nostalgic marketing, proposing these innovative approaches to their clients' ad campaigns. ## Related on Trend Hunter - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Cookie-Twisting Commercials](https://www.trendhunter.com/trends/oreo-super-bowl-2024.md) - [Athlete-Centric Bingo Campaigns](https://www.trendhunter.com/trends/share-your-bingo-moment.md) - [Chocolatey Flavored Football Morsels](https://www.trendhunter.com/trends/chocolatey-flavored-football-morsels.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Basketball League Customized Cookies](https://www.trendhunter.com/trends/nba-oreo-cookies.md) - [Privileged Cookie Campaigns](https://www.trendhunter.com/trends/born-of-two-icons.md) - [Basketball Player-Approved Cereals](https://www.trendhunter.com/trends/angel-x-reeses-puffs.md)