# Caffeinated Energy Gels Maurten's GEL 100 CAF 100 Hydrogel Contains 100 Milligrams of Caffeine By Laura McQuarrie | Published 2019-09-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sports-energy-gel References: [prnewswire](https://www.prnewswire.com/news-releases/maurten-launches-worlds-first-hydrogel-sports-fuel-with-caffeine-300925458.html) & [maurten](https://www.maurten.com/products/gel-100-caf-100-box) Maurten's GEL 100 CAF 100 is a [caffeine-based sports energy gel](https://www.trendhunter.com/trends/high-carb-fuel) that sets itself apart for an innovative formula that's virtually tasteless and free from additives. The sports nutrition industry has faced challenges when trying to create gels that contain caffeine, as it has a [bitter taste](https://www.trendhunter.com/trends/energy-sprays) that often needs to be concealed with added flavors or acids, or remedied by reducing the amount of pure caffeine in the formula. A single serving of the GEL 100 CAF 100 hydrogel contains 100 milligrams of caffeine and 25 grams of carbohydrates, all with just seven clean ingredients and without added colorants, preservatives or flavors. With these gels, active individuals are able to benefit from an easy-to-consume source of energy that's roughly equivalent to 1.5 espressos or a [cup of brewed coffee](https://www.trendhunter.com/trends/youchews-caffeine-chew). ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 62% | Activity: 42% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Caffeine-based Energy Gels:** Opportunity for developing innovative and virtually tasteless energy gels with a high caffeine content. - **Additive-free Sports Nutrition:** Opportunity to create clean and natural sports nutrition products without additives. - **Convenient Energy Sources:** Opportunity to provide active individuals with easily consumable energy sources in the form of gels. ### Where This Applies - **Sports Nutrition:** Opportunity to innovate in the sports nutrition industry by developing caffeine-infused gels without compromising taste. - **Beverage:** Opportunity in the beverage industry to create alternative energy sources that can compete with traditional caffeinated beverages. - **Fitness and Wellness:** Opportunity for fitness and wellness companies to offer convenient energy solutions for active individuals seeking a natural and additive-free option. ## Related on Trend Hunter - [Performance-Driven Energy Gels](https://www.trendhunter.com/trends/energy-gel1.md) - [Honey-Based Energy Gels](https://www.trendhunter.com/trends/bfuel-honey-energy-gel.md) - [Caffeinated Cappuccino Gummies](https://www.trendhunter.com/trends/caffeinated-cappuccino-gummies.md) - [Functional Energy-Boosting Gummies](https://www.trendhunter.com/trends/sneak-energy-gummies.md) - [Caffeinated Fruity Gummies](https://www.trendhunter.com/trends/focusfuel.md) - [Super-Energizing Canned Coffees](https://www.trendhunter.com/trends/super-coffee-xxtra.md) - [Pocket-Sized Sports Energy Shots](https://www.trendhunter.com/trends/c4-performance-energy-shots.md) - [Athletic Gel Drinks](https://www.trendhunter.com/trends/chargel.md) - [Clean Energy Gummies](https://www.trendhunter.com/trends/clean-energy-gummies.md)