# Cheesy Brand Illustrations The 'Sports Cheese' Drawings Turn Sports Brands into Cheese By Alexander Lam | Published 2013-06-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sports-cheese References: [designtaxi](http://designtaxi.com/news/358072/Types-Of-Cheese-Imagined-As-Sports-Brands-With-Clever-Puns/) & [sportscheeses.tumblr](http://sportscheeses.tumblr.com/) Inspired by [cheesy sports brands](https://www.trendhunter.com/trends/kraft-natural-cheese), illustrator Chris Write set out to create 'Sports Cheese' where sports brands are turned into their cheese-based equivalents. The collection of drawings combines puns and cheesified logos for a humorous effect. Each brand had its logo reappropriated and turned into cheese. In addition, brand names were also altered with names of cheese. A Parmesan Puma became Pumasan and [Nike](https://www.trendhunter.com/trends/scary-good-campaign) [Air Max](https://www.trendhunter.com/trends/air-works) became Nike Gruyere Max. Write worked with a large range of sports brands and cheeses. From fondue to cream cheese, many different forms and types of cheese were used. In some cases, Write didn't have to alter the brand name at all. Brands like K-Swiss already have the potential to be cheese without a name change. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 92% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Cheesy Brand Illustrations:** Opportunity for illustrators to create humorous and creative brand mashups by turning iconic brands into cheese-based equivalents. - **Punny Logo Transformations:** Potential for designers to reimagine logos and create punny versions by incorporating cheese elements, sparking a playful and memorable brand identity. - **Brand Parody Art:** Rise of brand parody illustrations that add humor and entertainment value by merging popular sports brands with cheese-themed elements. ### Who This Affects Most - **Graphic Design:** Disruptive innovation opportunities for graphic designers to explore brand transformations through the incorporation of cheese-inspired elements for creative and eye-catching designs. - **Marketing and Advertising:** Innovative marketing and advertising campaigns can leverage the whimsical and attention-grabbing nature of cheesy brand illustrations to enhance brand awareness and engagement. - **Social Media and Content Creation:** Content creators and social media marketers can tap into the popularity of humorous visual content by sharing and promoting cheesy brand illustrations, driving organic reach and user engagement. ## Related on Trend Hunter - [Cheese Creativity Campaigns](https://www.trendhunter.com/trends/cheese-heads.md) - [Playful Fan Headwear Drops](https://www.trendhunter.com/trends/phillyhead.md) - [Plant-Based Flavored Cheeses](https://www.trendhunter.com/trends/wunderkern.md) - [Retro Dairy-Free Cheeses](https://www.trendhunter.com/trends/radd-foods.md) - [Heist-Themed Cheese Ads](https://www.trendhunter.com/trends/maxi-babybel-ad.md) - [Consumer-Driven Cheese Packaging](https://www.trendhunter.com/trends/pilgrims-choice.md) - [Bold Beer-Flavored Cheeses](https://www.trendhunter.com/trends/beer-flavored-cheese.md) - [Celebratory Claymation Cheese Packs](https://www.trendhunter.com/trends/wensleydale-creamery-wallace-gromit.md) - [Sports-Themed Noodle Meals](https://www.trendhunter.com/trends/basketbawl.md)