# Replenishing Alcohol-Free Beers Wellbeing Brewing Company's Sports Brew Contains Vitamins & More By Laura McQuarrie | Published 2020-01-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sports-brew References: [bevindustry](https://www.bevindustry.com/articles/92688-victory-wheat-brew) & [wellbeingbrewing](http://www.wellbeingbrewing.com) Wellbeing Brewing Company collaborated with [Just Add Buoy](https://www.trendhunter.com/trends/hazy-nonalcoholic-beer) to create [Victory](https://www.trendhunter.com/trends/functional-chewing-gum1), a non-alcoholic "sports brew" that's packed with beneficial electrolytes, B vitamins and antioxidants. The refreshing alcohol-free beer beverage is not just refreshing by hydrating too, and contains significantly more electrolytes than most sports drinks with electrolytes. The 68-calorie, 15-carb Victory wheat brew is packaged in tall 12-ounce cans that are sold in sets of six, just like regular beer beverages. Aiming to target the health-conscious consumer, breweries and beverage brands are launching new products with ultra-nutritious ingredients that appeal to those who may be looking for less of a buzz and more benefits. In this way, entirely new customers are being reached with a reinvented, better-for-you version of a familiar product. Image Credit: Wellbeing Brewing Company ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 20% | Activity: 13% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Nutritious Alcohol-free Beverages:** The trend of launching new alcohol-free beverages with ultra-nutritious ingredients appeals to health-conscious consumers and provides an opportunity for a reinvented, better-for-you version of a familiar product. - **Sports Drinks with Added Benefits:** The trend of creating sports drinks with added electrolytes, vitamins, and antioxidants enables breweries and beverage brands to target athletes and health-conscious consumers who seek hydration with additional benefits. - **Health-conscious Beverage Market:** The growing market of health-conscious consumers presents an opportunity for breweries and beverage brands to tap into new customer segments by offering alcohol-free brews that prioritize wellness and provide an alternative to traditional beer. ### Industries Being Reshaped - **Breweries:** Breweries have the opportunity to innovate by creating alcohol-free brews with nutritious ingredients, targeting health-conscious consumers and expanding their customer base. - **Beverage Brands:** Beverage brands can disrupt the market by introducing sports drinks with added electrolytes, vitamins, and antioxidants, catering to the needs of athletes and health-conscious individuals. - **Alcohol-free Beverage Market:** The alcohol-free beverage market can benefit from the trend of launching new products that prioritize wellness and provide an alternative to traditional beer, attracting health-conscious consumers seeking non-alcoholic options. ## Related on Trend Hunter - [Alcohol-Free Protein-Packed Beers](https://www.trendhunter.com/trends/lifted-drinks-recovery-lager.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Functional Alcohol-Free Beers](https://www.trendhunter.com/trends/brewdog-mello.md) - [Spiked Electrolyte Canned Beverages](https://www.trendhunter.com/trends/postgame-beverages.md) - [Functional Vitamin-Packed Lagers](https://www.trendhunter.com/trends/super-natural-lager.md) - [Zero Alcohol Functional Beer](https://www.trendhunter.com/trends/sleeman-zero.md) - [Cocktail-Inspired Non-Alcoholic Beers](https://www.trendhunter.com/trends/cocktail-inspired-brews.md) - [Tasty Alcohol-Free Beers](https://www.trendhunter.com/trends/tasty-alcoholfree-beers.md) - [Relaxing Alcohol-Free Beers](https://www.trendhunter.com/trends/impossibrew.md)