# Heart-Monitoring Sports Bras Sensoria's Fitness Bra Includes Electrodes for Heart Rate Monitoring By Laura McQuarrie | Published 2014-07-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sports-bra References: [pcmag](http://www.pcmag.com/slideshow/story/319479/12-chick-tech-products-from-ces-2014/6) & [sensoriafitness](http://www.sensoriafitness.com/sensoria-fitness-sports-bra-heart-rate-monitor) The [Sensoria](https://www.trendhunter.com/trends/rehab-solutions) Fitness Bra is a [high-tech sports bra](https://www.trendhunter.com/trends/workout-ready-sports-bra) that's equipped with electrodes to makes the process of monitoring your heartbeat as comfortable as possible. Instead of having a design that features numerous straps and laces, the shape of the bra enables a range of movements and its textile sensors are worked right into the fabric. Unlike other designs on the market, the Sensoria bra does not require additional straps and other cumbersome HRM attachments, so you're not restricted any in terms of what you can do. To use, small a [heart rate monitor](https://www.trendhunter.com/trends/polar-h10) can be snapped right onto the front of the bra, making ideal for a range of physical activities. The $79 bra is available in a range of sizes and colors, but best of all, even though it's high-tech, it's completely washable. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 61% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### Key Themes Behind This Trend - **Heart-monitoring Sports Bras:** Sports apparel manufacturers can explore the integration of heart monitoring technology on other fitness clothing items. - **Textile Sensors:** Manufacturers in the fashion industry can explore the integration of textile sensors into clothing items to create smart wearables. - **Comfortable Wearables:** Designers can explore new ways to make wearable technologies more comfortable and unobtrusive, to increase consumer adoption. ### Where This Applies - **Sports Apparel:** Sports apparel brands can explore the incorporation of heart-monitoring technology on their products to enhance consumers' workout experience. - **Fashion:** The fashion industry can explore the use of textile sensors on clothing items to create smart wearables that can track various health metrics. - **Wearable Technology:** The wearable technology industry can innovate on ways to make wearable devices more comfortable, practical and user-friendly for a better user experience. ## Related on Trend Hunter - [Hi-Tech Breast-Supporting Sports Bras](https://www.trendhunter.com/trends/techfit-control-bra.md) - [Temperature-Regulating Sports Bras](https://www.trendhunter.com/trends/temperature-regulating-sports-bra.md) - [High-Performance Sports Bras](https://www.trendhunter.com/trends/on-performance-bra.md) - [ECG-Monitoring T-Shirts](https://www.trendhunter.com/trends/viscero-vest.md) - [Optical Fitness Armband Sensors](https://www.trendhunter.com/trends/peloton-heart-rate-band.md) - [Data-Capturing Running Wearables](https://www.trendhunter.com/trends/garmin-hrmpro-plus.md) - [Heart-Monitoring Earbuds](https://www.trendhunter.com/trends/heartmonitoring-earbuds.md) - [All-Day Smart Heart Monitors](https://www.trendhunter.com/trends/fourth-frontier-x2.md) - [Elevated Layered Bras](https://www.trendhunter.com/trends/the-layered-bra.md)