# Analytics-Based Betting Partnerships Sportradar Shares Sports Betting Data with DraftKings By Kalin Ned | Published 2019-11-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/sports-betting-data References: [sportsvideo.org](https://www.sportsvideo.org/2019/11/12/draftkings-enters-long-term-partnership-with-sportradar-for-sports-betting-data/) & [draftkings](https://www.draftkings.com) Sports betting data and analytics are of great importance to gambling businesses and their users. To stay ahead of the game, [DraftKings](https://www.trendhunter.com/trends/draftkings-artist-series) enters a long-term partnership with Sportradar, which will require the latter to supply the former with "data feeds and bet stimulation content." This will, without a doubt, supercharge DraftKigns' business. The sports betting data will be derived from the official feeds of the [NFL](https://www.trendhunter.com/trends/nfl-and-microsoft), the [NBA](https://www.trendhunter.com/trends/betby-saba-sports), and the MLB. The extension of the business will allow for the instant insertion of data feeds to the DraftKings Sportsbook, allowing the company to "supplement live and in-play wagering." The collaboration between DraftKings and Sportradar is intended to be consumer-centric, creating a more streamlined and efficient experience. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 21% | Activity: 42% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Consumer-centric Sports Analytics:** Companies can cater to their consumer needs by partnering with data analytics providers to create a more efficient and streamlined experience. - **Real-time Data Feeds for Sports Betting:** Integrating official real-time data feeds into sports betting platforms could provide a disruptive innovation opportunity for companies seeking to automate and improve the betting experience. - **Partnerships Between Sports Betting and Analytics Providers:** Collaboration between sports betting and analytics providers can speed up process and boost business for better revenue. ### Sectors Adopting This - **Sports Betting:** Sports betting industry players can leverage data feeds and content to offer a better betting experience and increase their profits. - **Data Analytics:** Companies that offer sports analytics services can forge partnerships with sports betting businesses to tap into a growing market and create new revenue streams. - **Professional Sports Leagues:** Professional sports leagues can provide official data feeds to sports betting companies to empower more accurate and reliable betting and open up new revenue streams. ## Related on Trend Hunter - [Fantasy Esports Data Partnerships](https://www.trendhunter.com/trends/prizepicks.md) - [Esports Software Supplier Partnerships](https://www.trendhunter.com/trends/data-bet.md) - [Betting Service Esports Deals](https://www.trendhunter.com/trends/bayes-esports-oddin-gg.md) - [Esports Betting Partnerships](https://www.trendhunter.com/trends/dragoni.md) - [Esports Data Partnerships](https://www.trendhunter.com/trends/krafton.md) - [Data-Driven Esports Partnerships](https://www.trendhunter.com/trends/electronic-arts.md) - [eSports-Focused Betting Partnerships](https://www.trendhunter.com/trends/betby-saba-sports.md) - [Streamlined Partner Operations](https://www.trendhunter.com/trends/data-bet-single-page.md) - [Data-Centric Esports Widgets](https://www.trendhunter.com/trends/grid.md)