# Hybrid Sportsvertising Sports Ads Step Off The Field to Hit a Creative Home Run By Ryan Hinkson | Published 2010-04-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sports-advertising References: [beautifullife.info](http://www.beautifullife.info/advertisment/the-most-creative-sport-ads/#more-1720) & [waterinstinct](http://www.waterinstinct.com/) Whether it's for industry giants like [Nike](https://www.trendhunter.com/trends/scary-good-campaign) or smaller specialty companies like [Arena Water Instinct](https://www.trendhunter.com/trends/the-chase), [sports advertising](https://www.trendhunter.com/trends/made-for-athletes) is big business. From selling performance enhancing gear to attempting to expand a league's fan base, there is a current trend that does not involve the tried and tested route of paying star athletes for a endorsement. Sports advertising is moving toward creative ads that take the sport off the field and merge it with other facets of life. Check out these examples of hybrid sportvertising. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 94% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Creative Sportvertising:** Opportunities for creative ads that merge sports with other facets of life. - **Non-traditional Endorsements:** The trend of sports advertising moving away from paying star athletes for endorsements. - **Expanding Fan Base:** Ads aimed at expanding a league's fan base through innovative approaches. ### Who This Affects Most - **Sports Apparel:** Opportunities to create performance-enhancing gear with creative advertising. - **Specialty Companies:** Smaller companies can leverage creative sportvertising to enhance brand awareness. - **Sports Leagues:** Opportunities for leagues to reach new fans and increase engagement through non-traditional advertising strategies. ## Related on Trend Hunter - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Large-Screen Sports Campaigns](https://www.trendhunter.com/trends/big-game-big-screen.md) - [Basketball-Themed Beverage Campaigns](https://www.trendhunter.com/trends/athletic-brewing-company1.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Bold Sports Apparel Campaigns](https://www.trendhunter.com/trends/we-got-now-1.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Tech Fashion Sport Campaigns](https://www.trendhunter.com/trends/athletic-intelligence-is-here.md) - [Bold Athlete-Centric Campaigns](https://www.trendhunter.com/trends/made-for-athletes.md)