# Wind-Blown Sophisticated Shots The Sportmax Spring Summer 2012 Lookbook Gets Fiercely Elegant By Marriska Fernandes | Published 2011-12-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sportmax-spring-summer-2012 References: [designscene.net](http://www.designscene.net/2011/12/frida-gustavsson-sportmax.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [sportmax](http://www.sportmax.com) Though winter is not over in many parts of the world, the Sportmax Spring Summer 2012 lookbook will have you wishing it were rainy season. After the successful [runway collection](https://www.trendhunter.com/trends/wild-rose-sparrow) of Sportmax was released, the brand decided to unleash this lookbook featuring Frida Gustavsson. Every working woman will crave for the designs seen in this campaign as the latest collection boasts [fierce, formal couture](https://www.trendhunter.com/trends/stein) that makes a dapper style statement perfect for an office setting. Frida is seen sporting [flirty floral prints](https://www.trendhunter.com/trends/femininity-in-bloom) in both pastel and black colors. Each shot exudes sophistication and sensuality as the figure-hugging dresses impress viewers. The Sportmax Spring Summer 2012 lookbook is sure to inspire any young professional for cute styles to rock in 2012. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 80% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Sophisticated Fashion:** Incorporate figure-hugging and floral prints with a twist to create formal attire that exudes both sensuality and sophistication for women in the workplace. - **Fashion for Working Women:** Create unique designs that cater to the professional lifestyle without compromising style, allowing women to wear formal couture to an office setting. - **Floral Couture:** Develop a trend that portrays floral print as a stylish, elegant, and formal element of couture fashion, exuding sensuality and femininity. ### Who This Affects Most - **Fashion:** The fashion industry can incorporate an elegant and sophisticated twist on formal office wear that still maintains the femininity of young professionals. - **Retail:** Develop a sector that supplies women with elegant and unique couture fashion pieces that allow them to maintain their style while still being comfortable in formal office settings. - **Office Supplies:** Create a trend of integrating fashionable office supplies - pens, notebooks, and folders - that match the elegant and sophisticated style of couture fashion for women in professional settings. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Workwear-Inspired Fashion Collections](https://www.trendhunter.com/trends/fendi-springsummer-2024.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Effortlessly Elegant Womenswear](https://www.trendhunter.com/trends/veronica-beard-springsummer-2024.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md)