# Squeezable Gum Packets Sportlife Vibes' Chewing Gum is Packaged in a Squeeze Pack By Laura McQuarrie | Published 2016-01-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sportlife References: [lmsaatchi.fi](http://www.lmsaatchi.fi/en/project/sportlife-sharing-intense-experiences/) Rather than opting to use the same style of blister packs as many gum brands do, [Leaf Holland](https://www.trendhunter.com/trends/popcorn-froyo) introduced a new kind of packaging for its Sportlife Vibes product. The unusual gum packaging system designed by Lahtinen & Mantere Saatchi & Saatchi is slim enough to fit in a pocket and features a [resealable design](https://www.trendhunter.com/trends/mets-board-and-kouvolan-lakritsi) that can be opened with just one hand. As with most blister packs, the design includes space for 12 individual pieces of gum. Unlike comparable gum products wrapped in paper or flimsy slide-out sheaths, the flexible plastic carrying case is also water-resistant. Once all of the Chilly, Frosty or Sparky-flavored gum from Sportlife Vibes has been emptied out of its portable container, the entire chewing gum pack can be recycled. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 45% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Squeeze Packs:** Packaging consumer goods in versatile, squeezeable packets instead of traditional containers. - **Resealable Packaging:** Improving packaging designs to provide easier and more convenient resealing options for consumers. - **Flexible and Water-resistant Packaging:** Developing new types of packaging materials that are malleable, lightweight and can withstand various environmental conditions. ### Industries Being Reshaped - **Food and Beverage:** Exploring packaging innovations that improve convenience and portability for products like snacks and drinks. - **Pharmaceuticals:** Creating resealable and flexible packaging for medical items like tablets and capsules that often come in bulky or rigid containers - **Cosmetics:** Designing flexible and water-resistant packaging to improve consumer experience and provide easier portability for items like lotions, serums, and other personal care products. ## Related on Trend Hunter - [Paper-Made Gum Packaging](https://www.trendhunter.com/trends/mentos-pure-fresh-gum-packaging.md) - [Paper Chewing Gum Tubes](https://www.trendhunter.com/trends/chewing-gum-tube.md) - [Childhood-Inspired Gum Products](https://www.trendhunter.com/trends/minimini-chicles-gum.md) - [Better-for-You Sugarless Gums](https://www.trendhunter.com/trends/plant-based-chewing-gum.md) - [Dual-Roll Chewing Gums](https://www.trendhunter.com/trends/mentos-pure-fresh-duo-packs.md) - [Reusable Chewing Gum Containers](https://www.trendhunter.com/trends/chewing-gum-container.md) - [Spinach-Inspired Chewing Gums](https://www.trendhunter.com/trends/popeye-spinach-gum.md) - [Hassle-Free Snack Packaging](https://www.trendhunter.com/trends/easypeel-open-packaging.md) - [Sugar-Free Classic Candy Products](https://www.trendhunter.com/trends/nostalgic-chewing-gums.md)