# Breathable Sport-Ready Underwear The Tommy John 360 Sport Underwear Has Anti-Odor Technology By Michael Hemsworth | Published 2022-07-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sport-underwear References: [hiconsumption](https://hiconsumption.com/tommy-john-360-sport-underwear/) & [tommyjohn](https://tommyjohn.com/collections/360-sport) The [Tommy John](https://www.trendhunter.com/trends/the-medalist-collection) [360 Sport](https://www.trendhunter.com/trends/tommy-johns-tournament-collection) underwear is a clothing option for consumers looking stay supported when going about their active lifestyle. The underwear is crafted using a 360-degree stretch fabric that's inherently breathable and capable of moving with the wearer rather than becoming restrictive or getting bunched up. The underwear is designed with a patented horizontal fly on the contoured pouch to maximize support and further prevent the buildup of sweat. The Tommy John 360 Sport underwear comes in a number of color options to choose from as well as boxer briefs or trunks, depending on the level of leg coverage required. The undergarments are finished with Stay-Put waistbands to prevent them from rolling. The underwear is priced starting at $28 per pair. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 23% | Activity: 30% | Freshness: 12% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **360-degree Stretch Fabric:** Opportunities for developing new materials and fabrics with 360-degree stretch properties to improve comfort and utility in a wide range of active wear applications - **Anti-odor Technology:** Potential for development of new technologies that prevent odor buildup in clothing and textiles, including wearable devices and smart fabrics that monitor and release odor-neutralizing agents - **Contoured Pouch Design:** Opportunities for design and manufacturing of innovative pouch designs that provide maximum support and comfort in a wide variety of undergarment applications for men and women ### Industries Being Reshaped - **Sportswear:** Manufacturers of sportswear and athletic wear can benefit from incorporating 360-degree stretch fabrics, anti-odor technology, and contoured pouch designs to improve their products' convenience and utility for active individuals - **Medical Technology:** Development of new smart textiles and wearable technologies with anti-odor properties holds great promise for the medical and healthcare industries, especially for incontinence products and disease management applications - **Fashion and Apparel:** Fashion designers and apparel manufacturers can explore opportunities to incorporate new materials, design features, and technologies to create undergarments that provide superior support, comfort, and style for men and women ## Related on Trend Hunter - [High-Performance Underwear Collections](https://www.trendhunter.com/trends/the-medalist-collection.md) - [Cotton Underwear Essentials](https://www.trendhunter.com/trends/signature-cotton-collection.md) - [Basketball-Inspired Undergarments](https://www.trendhunter.com/trends/tommy-johns-tournament-collection.md) - [3D Contouring Boxers](https://www.trendhunter.com/trends/manmades-the-boxer-brief.md) - [Unique T-Shirt Materials](https://www.trendhunter.com/trends/airknitx-tshirt.md) - [Inclusive Period Underwear](https://www.trendhunter.com/trends/tomboyx.md) - [Performance-Focused Undergarments](https://www.trendhunter.com/trends/hux.md) - [Inaugural Men's Essentials Lines](https://www.trendhunter.com/trends/mens-essentials.md) - [Testicular Cancer Awareness Boxers](https://www.trendhunter.com/trends/testicular-cancer-awareness-boxers.md)