# Infinity Sport Scarves The 'Hooded Infinity Sport Towel' Lets Gym-Goers Carry Towels with Ease By Erica Francis | Published 2016-07-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sport-towel References: [kickstarter](https://www.kickstarter.com/projects/16565457/the-hooded-infinity-sport-towel-patent-d-693096/description) & [lauraalison](http://lauraalison.com/) Having a sport towel on hand is a must for most sweaty gym-goers. While having a towel to wipe off sweat is ideal, there's one problem: lugging it around everywhere. The 'Hooded [Infinity Sport](https://www.trendhunter.com/trends/infinity-sponge) Towel' created by the Laura Alison brand from Huntington, New York, is a portable and stylish solution to that problem. Based off of the fashionable infinity scarf, this sport towel can be thrown around the shoulders and worn as a hood. People can wipe sweat off at anytime and cover their heads if need be when headed outside with wet hair. The issue of losing a towel is minimized and gym-goes won't have to worry placing the towel on unclean surfaces. The towel would also be a great item for companies in the sports and health industries. Gyms can offer the towel to clients as a benefit, sports teams can sell the item with their brand to fans and perhaps this item might be a great addition to [hijab-wearing women who like to workout](https://www.trendhunter.com/trends/leana-deeb). ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 89% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Functional Wearable Towels:** Innovative towels designed for portability and multi-functional use is an opportunity to disrupt the traditional towel market. - **Fashionable Fitness Accessories:** Incorporating fashion into fitness accessories, such as infinity scarves, creates a unique selling point and differentiation from competitors. - **Eco-friendly Sports Towels:** Creating sports towels from sustainable and environmentally-friendly materials will appeal to environmentally conscious consumers in the sports and health industries. ### Sectors Adopting This - **Gym and Fitness Centers:** Providing Hooded Infinity Sport Towels as part of the gym membership package can enhance customer satisfaction and retention. - **Sports Merchandising:** Incorporating sports teams' logos and branding into the design of functional towels creates more merchandise opportunities for sports teams and their fans. - **Fashion and Apparel:** Partnering with fitness brands to create functional yet stylish fitness accessories can create a new market for more fashionable sports apparel. ## Related on Trend Hunter - [High-Performance Reversible Towels](https://www.trendhunter.com/trends/everlayer-1.md) - [Size-Inclusive Towels](https://www.trendhunter.com/trends/size-inclusive-towel.md) - [Portable Gym-Care Beauty Kits](https://www.trendhunter.com/trends/gymcare-kit.md) - [Fast-Drying Odor Control Towels](https://www.trendhunter.com/trends/packtowl.md) - [Premium Turkish Towels](https://www.trendhunter.com/trends/everyday-towel.md) - [Odor-Free Bath Towels](https://www.trendhunter.com/trends/k-25.md) - [Absorbent Colorful Yoga Towels](https://www.trendhunter.com/trends/colorful-yoga-towel.md) - [Sporty Post-Workout Body Wipes](https://www.trendhunter.com/trends/hypergo.md) - [Sweat-Activated Dry Shampoos](https://www.trendhunter.com/trends/sweat-activated-dry-shampoo.md)