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# Netted Dresses
Kate Moss Dons a Mosquito Net Gown for Sport Relief

By Luisa Amanda Gomes | Published 2010-03-16 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/sport-relief-kate-moss
References: [newslite](http://newslite.tv/2010/03/15/kate-moss-in-a-sport-relief-mo.html) & [sportrelief](http://www.sportrelief.com/#ncoda_3)

For the organization Sport Relief, Kate Moss shows her support by donning a gown woven from recycled mosquito nets. The sexy and chic dress was designed by William Tempest, who hopes that it will draw attention to [Sport Relief cause](https://www.trendhunter.com/trends/virgin-atlantic-sweater) against malaria in Africa.

The netted frock worn by Kate Moss will be [auctioned off later in the year](https://www.trendhunter.com/trends/margherita-maccapani-missoni) and the much needed proceeds will aid the charity. So, thanks to fashion icon Kate Moss for bringing attention to Sport Relief and mosquito nets in style.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 67% | Activity: 58% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism)

## Key Themes

### Key Themes Behind This Trend

- **Recycled Fashion:** The use of repurposed materials in fashion design presents an opportunity for environmentally conscious brands to differentiate themselves.
- **Charitable Collaborations:** Partnering with charities and organizations for social causes can create a positive brand image and foster consumer loyalty.
- **Awareness Through Fashion:** Designing clothes featuring charity causes can help build awareness for important causes and encourage people to get involved.

### Where This Applies

- **Fashion:** Recycled materials and social causes can be incorporated into clothing design, creating a unique value proposition and an opportunity for sustained growth.
- **Non-profits:** Partnering with fashion brands to create clothing designs featuring charity causes can create a mutually beneficial relationship and amplify charitable efforts.
- **Event Planning:** Fashion shows and charity auctions can be planned to raise awareness and funds for social causes, while also creating engaging experiences for attendees.

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