# Soccer-Inspired Wines The LASK Soccer Club Wine is a Sport Drink That Takes Cues from the Field By Laura McQuarrie | Published 2014-06-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sport-drink References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/06/lask-soccer-club-wine-edition.html) & [impack.at](http://www.impack.at/) LASK Soccer Club Wine Edition is in a sense, like a sports drink, but not the kind of drink you'd chug to boost your energy levels during a game. The [special wine packaging](https://www.trendhunter.com/trends/chloe-wine-collection) was created for fans and sponsors of the Austrian football club, celebrating the identity of the club with its logo and recognizable soccer shapes. Two bottles were designed for the Austrian football club by the Impack agency in Austria, including a white one for white white and a black bottle for the darker red wine. Although [soccer and wine](https://www.trendhunter.com/trends/wasp-stout) seem like two strange things to connect, the bottles manage to make the pairing quite natural. It's very subtle, but the design makes use of hexagonal shapes and stitching that are reminiscent of a black and white soccer ball. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 28% | Activity: 50% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Sports Drink Wines:** Creating wines that take inspiration from sports drinks and appeal to sports fans and sponsors. - **Sports-inspired Packaging:** Designing packaging that is inspired by sports and adds a unique brand identity for the product. - **Subtle Design Elements:** Incorporating subtle design elements that reference sports and add a unique twist to the product. ### Where This Applies - **Wine:** Creating new and innovative wine products that appeal to a wider audience. - **Sports Teams and Leagues:** Partnering with sports teams and leagues to create custom products that appeal to fans and increase brand awareness. - **Graphic Design:** Incorporating graphic design elements inspired by sports into product design to create a unique brand identity. ## Related on Trend Hunter - [Collaborative Tequila Bottles](https://www.trendhunter.com/trends/1800-tequila-partners.md) - [Sports-Themed Wine Campaigns](https://www.trendhunter.com/trends/stella-rosa-wines1.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Limited-Edition Football-Branded Bottles](https://www.trendhunter.com/trends/wrexham-afc.md) - [Courtside Wine Kits](https://www.trendhunter.com/trends/courtside-tasting-box.md) - [Basketball-Inspired Wine Labels](https://www.trendhunter.com/trends/victor-solomon.md) - [Iconic Soccer-Themed Jackets](https://www.trendhunter.com/trends/truly-hardseltzer.md) - [Football Team-Themed Beers](https://www.trendhunter.com/trends/aberdeen-football-club-and-fierce-beer.md) - [Celebratory Soccer Snack Kits](https://www.trendhunter.com/trends/popcorn-kitchen-popcorn-kit.md)