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# Allergy-Fighting Baby Foods
SpoonfulOne Helps Kids from Developing Food Allergies

By Laura McQuarrie | Published 2019-09-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/spoonfulone
References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/14586-nestle-invests-in-food-allergy-prevention-business) & [spoonfulone](https://www.spoonfulone.com/collections/shop)

Studies have proven that consistently exposing children at a very early age to a potential food allergen can help to reduce the development of a food allergy by up to 80% and SpoonfulOne creates products that are formulated to help prevent food allergies. To simplify the process for parents, the brand offers Mix-Ins that can be added to liquids and food before kids are ready to enjoy solid SpoonfulOne Puffs.

The Mix-Ins can be introduced into a young child's diet as early as four months, helping to integrate foods that are responsible for 90% of food allergies into their daily meals. These products can be purchased as part of bundled one-time purchases, as well as ongoing subscriptions, which offer greater discounts.

The Foundational Food Blend in the Mix-Ins includes ingredients like cashew protein, pecan flour, walnut flour, peanut flour and more.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 42% | Activity: 61% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Early Exposure:** Opportunity to develop products that promote early exposure to potential allergens to reduce food allergies in children.
- **Mix-in Formulas:** Potential for creating mix-in formulas that can be easily added to liquids and foods to integrate allergenic ingredients into children's diets.
- **Subscription Model:** Disruptive innovation opportunity to offer ongoing subscription plans for allergy-fighting baby foods, providing convenience and discounts for parents.

### Where This Applies

- **Baby Food:** Opportunity for the baby food industry to develop and market products that help prevent food allergies in children.
- **Allergy Testing:** Potential for the allergy testing industry to collaborate with baby food brands and offer early allergen detection services.
- **Nutrition Supplements:** Disruptive innovation opportunity for the nutrition supplements industry to create mix-in formulas that can be added to various food products for allergy prevention.

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