# Over-the-Top Spooky Sundaes Serendipity3 & Selena Gomez Created a Transformania Sundae By Laura McQuarrie | Published 2022-01-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spooky-sundae References: [prnewswire](https://www.prnewswire.com/news-releases/serendipity3-and-selena-gomez-bring-hotel-transylvania-to-life-with-new-spooky-sundae-301461077.html) & [serendipity3](https://serendipity3.com/)  For the premiere of Hotel Transylvania: Transformania, Selena Gomez and New York City's iconic [Serendipity3](https://www.trendhunter.com/trends/the-selena-sundae) restaurant teamed up to create a limited-time treat in the form of a [spooky sundae](https://www.trendhunter.com/trends/halloween-ice-cream-flavors). The special Hotel Transylvania: Transformania Sundae helps to kick off the launch of the new movie on Prime Video starring Gomez. The over-the-top sundae is made with a base of Serendipity Brands' famous Unicorn Bliss Sundae flavor with vanilla ice cream, pink and blue cookie dough pieces and a glittery swirl. To "monsterify" the dessert, Serendipity3 added heaps of indulgent toppings, including strawberry topping, drizzles of hot fudge, a topping of black sprinkled whipped cream, black sugar blossoms, and "Dracula teeth." The release of the film marks the final chapter of Hotel Transylvania and this sweet treat is a memorable way for fans to immerse themselves into the story. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 15% | Activity: 52% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Spooky Desserts:** The rising trend of creating over-the-top and spooky desserts can be a new way for restaurants and food companies to promote a new product or an event - **Celebrity-themed Food:** Collaborating with celebrities to create a limited-time menu item or beverage can be a successful marketing strategy for restaurants and bars - **Food as an Immersive Experience:** Creating a food item that corresponds with a movie or event can provide an immersive experience for customers and generate buzz on social media ### Industries Being Reshaped - **Food and Beverage:** Food and beverage companies can take advantage of the trend of creating over-the-top and spooky desserts, collaborating with celebrities to promote a new product or an event, and creating food items that correspond with a movie or an event - **Film and Entertainment:** The collaboration between Serendipity3 and Selena Gomez, creating a sweet treat that corresponds with a movie release, can be used by other movie production companies and entertainment businesses as part of their marketing mix - **Hospitality:** Hotels and resorts can create a food and beverage menu that corresponds with the season, a holiday or a local event to attract customers and provide them with a memorable experience ## Related on Trend Hunter - [Sparkling Musical-Inspired Sundaes](https://www.trendhunter.com/trends/disneys-aladdin-friend-like-me-sundae.md) - [Over-the-Top Pride Desserts](https://www.trendhunter.com/trends/pride-dessert.md) - [Musical-Inspired Sundaes](https://www.trendhunter.com/trends/spicy-frrrozen-hot-chocolate.md) - [Sci-Fi Horror Cookies](https://www.trendhunter.com/trends/m3gan-20-inspired-menu.md) - [Indulgent Spoonable Sundaes](https://www.trendhunter.com/trends/ben-jerrys-sundaes2.md) - [Spooky Ice Cream Collections](https://www.trendhunter.com/trends/scoops-skulls-series.md) - [Animation-Themed Ice Cream Treats](https://www.trendhunter.com/trends/cold-stone-and-despicable-me-4.md) - [Pop Star-Inspired Sundaes](https://www.trendhunter.com/trends/jonas-brothersinspired-sundaes.md) - [Over-the-Top Easter Desserts](https://www.trendhunter.com/trends/easter-beverage.md)