# Halloween-Inspired Mixed Packs Urban South – HTX and Kings Brewing Co. Debut Spooky Spilled Sixer By Grace Mahas | Published 2021-10-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spooky-spilled-sixer References: [brewbound](https://www.brewbound.com/news/urban-south-htx-launches-new-halloween-inspired-mixed-pack) & [urbansouthbrewery](https://urbansouthbrewery.com/)  To celebrate Halloween, [Urban South](https://www.trendhunter.com/trends/cake-sour-ale) – HTX recently joined forces with [Kings Brewing Co.](https://www.trendhunter.com/trends/New-York-Distilling-Company), Tripping Animals Brewing Co., and Weathered Souls Brewing Co. to release a limited-edition new 'Spooky Spilled Sixer.' As its name suggests, the Halloween-inspired mixed pack contains six exclusive beers that were brewed with [Halloween candy ingredients](https://www.trendhunter.com/trends/mike-and-ikes-sour-spooky-treats). The Spooky Spilled Sixer are part of Urban South’s popular Spilled Series and features Spilled with Kings Brewing: Blueberry, Blackberry, Marionberry and Wild Berry Skittles, Spilled with Tripping Animals: Pineapple, White Chocolate and Nerds, and Spilled with Weathered Souls: Strawberry, Raspberry and Starburst. “We love to bring a sense of nostalgia to our beers and with this six-pack, we wanted to bring our fans back to all of those fun times trick or treating as kids,” said Dave Ohmer, General Manager at Urban South – HTX. The Spooky Spilled Sixer is available for purchase at Urban South’s Houston taproom or can be purchased online for in-person pickup. Image Credit: Urban South – HTX ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 3% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Halloween-themed Beers:** Breweries can innovate by creating limited-edition beers with Halloween candy ingredients. - **Collaborative Mixed Packs:** Craft breweries can collaborate to create unique and exclusive mixed packs for special occasions, such as Halloween. - **Nostalgic Branding:** Beer companies can tap into customers' sense of nostalgia by incorporating childhood themes and experiences into their packaging and marketing. ### Sectors Adopting This - **Craft Brewing:** Craft breweries can capitalize on seasonal events, like Halloween, by offering limited-edition beers that incorporate unique and unexpected ingredients, like candy. - **E-commerce:** Companies can allow customers to purchase limited-edition products online, allowing for easy and convenient in-person pickup at a physical location. - **Event Planning:** Event planners can partner with craft breweries to create unique and memorable experiences for their clients, such as themed beer tastings or customized mixed packs. ## Related on Trend Hunter - [Exclusive Halloween Cider Packs](https://www.trendhunter.com/trends/thriller-variety-pack.md) - [Limited-Edition Spooky Kegs](https://www.trendhunter.com/trends/halloweenthemed-kegs.md) - [Sensorial Horror-Inspired Hard Ciders](https://www.trendhunter.com/trends/prank-pack.md) - [Halloween-Inspired Pumpkin Beers](https://www.trendhunter.com/trends/possessed-pumpkin-beer.md) - [Sessionable Beer Variety Packs](https://www.trendhunter.com/trends/beer-variety-packs.md) - [Haunting Limited-Edition Beer Kits](https://www.trendhunter.com/trends/athome-seance-kit.md) - [Kooky Hard Seltzer Packs](https://www.trendhunter.com/trends/mighty-swell-spiked-seltzer.md) - [Halloween-Themed Gummy Candies](https://www.trendhunter.com/trends/bebeto-spooky-mix.md) - [Spooky Halloween-Themed Sodas](https://www.trendhunter.com/trends/jones-halloween-sodas.md)