# Limited Edition Halloween Branding From Spooky Soda to Pumpkin Ice Cream By Cowbag | Published 2008-10-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spooky-special-treats-limited-edition-halloween-foods References: [hersheys](http://www.hersheys.com/trickortreats/index.asp) When I am not dressing up or playing with fake blood, Halloween acts as the perfect excuse for me to consume a lot of junk food. With shock and gore being my area of expertise, I just had to write up the ten best limited editions Halloween food and rinks out there. *Jones Soda* are the players in the field of themed beverages, and rightly have a massive cult following. Halloween transforms their soda into walking, talking viral brand campaigns. *[Hershey's](https://www.trendhunter.com/trends/hersheys-harry-potter) Kisses* have three different Halloween-inspired flavors: Candy Corn, Pumpkin Spice, and Candy Apple. *Halloween Oreo cookies* come with orange filling, and only come out to play once a year. *Fiendish Fancies*: I thought I was excited last week when I discovered Mr. Kipling was selling GIANT fondant fancies from [Asda](https://www.trendhunter.com/trends/limited-edition-festive-collection-ice-creams), but it has gotten even better. To capitalize on increased sales of 'treat' foods in the Halloween season, Premier foods will launch limited-edition Mr. Kipling Fiendish Fancies. Bring it on! *Snickers Dark* is your average Snickers, but with dark chocolate for Halloween. YUM. *Dark Chocolate-Covered Peppermint Pattie Pumpkins*, at leas that's what I'm calling them, have orange in them. *Black Vodka* is not strictly limited to October, but Halloween is the ideal occasion to be drinking this. *Pumpkin Ice Cream* from Edy's, a limited-edition frozen treat. *[Krispy Kreme](https://www.trendhunter.com/trends/krispy-kreme-6)* has delightfully wicked, pumpkin-shaped doughnuts. They are cut into the shape of a pumpkin, topped with creamy orange-colored icing and stamped with a jack-o-lantern face. *Jelly Belly Monster Mix* looks delicious, my favorite offering being the Monster Mash Mix. They are jelly beans in Halloween colors: purple, orange and black. *Mini Babybel* is launching exclusive themed cheese in time for Halloween. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 33% | Activity: 5% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Limited Edition Halloween Food and Drinks:** Opportunity for food and beverage companies to create seasonal products that capitalize on the excitement and demand for Halloween-themed treats. - **Themed Branding:** Opportunity for companies to transform their products into walking, talking viral brand campaigns during Halloween. - **Seasonal Product Launches:** Opportunity for companies to launch limited-edition products that cater to the increased sales of 'treat' foods during the Halloween season. ### Sectors Adopting This - **Food and Beverage:** Opportunity for food and beverage companies to create innovative Halloween-themed products and capture the attention of consumers during the holiday season. - **Marketing and Advertising:** Opportunity for marketing and advertising companies to develop creative strategies to transform products into viral brand campaigns during Halloween. - **Retail:** Opportunity for retailers to stock and promote limited-edition Halloween-themed products, capitalizing on the increased demand for seasonal treats. ## Related on Trend Hunter - [Spooky Halloween-Themed Sodas](https://www.trendhunter.com/trends/jones-halloween-sodas.md) - [Spooky Candy Product Lines](https://www.trendhunter.com/trends/halloween-candy-products.md) - [Spooky Ice Cream Collections](https://www.trendhunter.com/trends/scoops-skulls-series.md) - [Halloween-Inspired Snacks](https://www.trendhunter.com/trends/halloween-lineup.md) - [Seasonal Halloween-Themed Donuts](https://www.trendhunter.com/trends/krispy-kreme-6.md) - [Monster-Themed Ice Creams](https://www.trendhunter.com/trends/baskinrobbins-okashina-okashina-halloween.md) - [Sweet Spooky-Season-Inspired Offerings](https://www.trendhunter.com/trends/halloween-menu-items.md) - [Halloween-Themed Snack Treats](https://www.trendhunter.com/trends/soreen-halloween.md) - [Halloween-Focused Menu Additions](https://www.trendhunter.com/trends/krispy-skreme.md)