# Skull-Shaped Peanut Butter Cups Butterfinger's Peanut Butter Cups Come in a Spooky Halloween Shape By Katherine Pendrill | Published 2016-10-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spooky-halloween-shape References: [brandeating](http://www.brandeating.com/2016/10/butterfinger-peanut-butter-cups-get-halloween-treatment-this-year.html) & [businesswire](http://www.businesswire.com/news/home/20160927005640/en/Halloween-NESTLÉ®-BUTTERFINGER®-Peanut-Butter-Cups-Molded) [Nestle](https://www.trendhunter.com/trends/nestl-rallies-nut-butter-bombs) recently gave its Butterfinger [Peanut Butter Cups](https://www.trendhunter.com/trends/oat-milk-peanut-butter-cups) a seasonal makeover by molding each candy into a spooky Halloween shape. With children eating significantly more candy this time of year, Nestle's special packaging helps Butterfinger stand out from other chocolate brands. Instead of its traditional, round shape, Butterfinger Peanut Butter Cups will now be available in the shape of skulls. The [skull shape](https://www.trendhunter.com/trends/super-sour-scary-skulls) will be made up of a milk chocolate coating, while the inside will be filled with a crispy, peanut butter filling. The candies will be available as singles or in two-packs that are ideal for sharing. Nestle will also begin offering new Butterfinger Peanut Butter Cup Minis for those looking for a way to indulge in something sweet without consuming too much chocolate. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 14% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Holiday-themed Candy Shapes:** Other candy brands can capitalize on the seasonal demand for unique and fun candy shapes to attract consumers. - **Mini Versions of Popular Candies:** Other candy companies can create mini versions of their popular treats to appeal to health-conscious consumers or those looking for portion control. - **Creative New Product Shapes:** Food and beverage brands can stand out from competitors by thinking outside of the box and offering consumers unique and creative product shapes and designs. ### Who This Affects Most - **Confectionery Industry:** Companies in the confectionery industry can find success by capitalizing on seasonal events and creating unique and fun product shapes to attract consumers. - **Snack Industry:** The snack industry can benefit from introducing mini versions of popular snacks as a way to appeal to health-conscious consumers or those looking for portion control. - **Food and Beverage Industry:** Innovation can lead to product differentiation and brands can stand out from competitors by thinking outside of the box and offering consumers unique and creative product shapes and designs. ## Related on Trend Hunter - [Peanut-Shaped Chocolate Treats](https://www.trendhunter.com/trends/reeses-1.md) - [Snacking-Friendly Pumpkin-Shaped Chocolates](https://www.trendhunter.com/trends/reeses-mini-pumpkins.md) - [Exclusive Candy Bar Costumes](https://www.trendhunter.com/trends/spirit-halloween-x-butterfinger.md) - [Bite-Sized Chocolate Pumpkins](https://www.trendhunter.com/trends/reeses-peanut-butter-pumpkins.md) - [Peanut Butter Football Snacks](https://www.trendhunter.com/trends/peanut-butter-footballs.md) - [Buttery Marshmallow Candy Bars](https://www.trendhunter.com/trends/butterfinger-marshmallow.md) - [Collaboration Candy Bar Treats](https://www.trendhunter.com/trends/butterfinger-and-circle-k.md) - [Candy Bar-Infused Cream Cheeses](https://www.trendhunter.com/trends/butterfinger-schmear.md) - [Peanut Butter Candy Cookies](https://www.trendhunter.com/trends/peanut-butter-crisp-ft-butterfinger-cookie.md)