# Hair-Raising Treat Branding The Spooky Chocolates Packaging Will Make Your Knees Quake By Susan Keefe | Published 2012-05-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spooky-chocolates References: [packagingoftheworld](http://www.packagingoftheworld.com/2012/05/spooky-chocolates-student-work.html) & [amritpaldesign](http://amritpaldesign.com/) Design student Amrit Pal Singh created these quirky packages for the fictional company [Spooky Chocolates](https://www.trendhunter.com/trends/raw-emotions-2). Inspired by the macabre nature of the product, Singh crafted darling illustrations that look like they're fresh from the set of Tim Burton's 'Nightmare Before Christmas.' Complete with a terrifying description of the flavors present in each bar, these tempting wrappers are enough to induce creepy cravings for some [scary chocolate](https://www.trendhunter.com/trends/hotel-chocolat-halloween-collection). Sporting names like 'Mummy Pie & Zombie Fudge' and 'Evil Gumball Pastry,' these hair-raising treats are sure to seduce the horror fan in your life. Enjoy the sickly, satisfying snap of 'Crunchy Bones Cocoa Wafers,' or go to town on a bar of 'Satan's Spice.' No matter what your ghoulish palette is seeking, you'll find it in Spooky Chocolates. The perfect sweet compliment to your next [costume party](https://www.trendhunter.com/trends/tous-les-jours-spooky-delights), these spine-tingling treats will overwhelm you with their sweet styling and goose bump-inducing flavors. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 49% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Spooky Packaging:** Innovative packaging designs that play on the spooky themes can create a unique brand identity that caters to a niche market. - **Horror-themed Food:** Incorporating spooky themes into food products provides a creative way to tap into the Halloween market and capitalize on the growing interest in horror-themed pop-culture. - **Fictional Branding:** Fictional branding can provide an opportunity for designers to showcase their creativity and imagination, while also offering businesses a distinctive marketing strategy for their products. ### Where This Applies - **Food and Beverage:** Innovative packaging and creative product development in the food industry can appeal to niche markets and provide standout brand identities. - **Marketing and Advertising:** Fictional branding and unique packaging designs can provide marketing and advertising agencies with the opportunity to showcase their creativity and develop distinctive campaigns for their clients. - **Entertainment and Media:** The growing interest in horror-themed entertainment presents opportunities for media and entertainment companies to explore related merchandise and cross-promotional marketing strategies. ## Related on Trend Hunter - [Creepy Autumnal Snack Packaging](https://www.trendhunter.com/trends/walkers-halloween-packs.md) - [Artisanal Halloween Chocolates](https://www.trendhunter.com/trends/2024-halloween-collection.md) - [Coffin-Shaped Ice Cream Tubs](https://www.trendhunter.com/trends/the-alchemist-by-jdo.md) - [Spooky Specialty Chocolate Products](https://www.trendhunter.com/trends/delysia-chocolatier.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Vegan Halloween Chocolate Boxes](https://www.trendhunter.com/trends/vegan-friendly-halloween-treats.md) - [Limited-Edition Spooky Snack Crepes](https://www.trendhunter.com/trends/chocolate-filled-crpes.md) - [Flavorful Fall-Enthused Chocolates](https://www.trendhunter.com/trends/pumpkinshaped-fall-bites.md) - [Spooky Ice Cream Collections](https://www.trendhunter.com/trends/scoops-skulls-series.md)