# Influencer Marketing Platforms 'Matchmade' Brings Brands to Influencers for Sponsorship Marketing By Michael Hemsworth | Published 2016-12-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sponsorship-marketing References: [betalist](https://betalist.com/startups/matchmade) & [matchmade](https://matchmade.tv) Sponsorship marketing has quickly become a popular method for brands to connect with consumers, but the 'Matchmade' marketing platform aims to take a more customized approach. There are thousands of [social media influencers](https://www.trendhunter.com/trends/socialiq-20) to connect with, so 'Matchmade' works to help brands identify who would be the best one for them in order to create a partnership. Businesses can find relevant YouTubers for a specific campaign and help to create [sponsorship marketing deals](https://www.trendhunter.com/trends/affiliate-creatives) that are enjoyable for consumers to see. This helps to create a more authentic experience rather than just blindly creating campaigns based on demographics. The 'Matchmade' platform works by utilizing [algorithmic matchmaking](https://www.trendhunter.com/trends/pair-by-pearpop) in order to get businesses and brands connected to the right influencers that are in-line with what they want to do. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 25% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Algorithmic Matchmaking for Influencer Marketing:** Platforms that utilize algorithmic matchmaking for influencer marketing will disrupt traditional methods of finding and partnering with influencers, making campaigns more authentic. - **Customized Sponsorship Marketing:** Platforms that enable customized sponsorship marketing will disrupt traditional, one-size-fits-all advertising strategies to make campaigns more relevant and engaging for consumers. - **Influencer Identification and Connection Platforms:** Platforms that focus on matching brands with the right influencers will disrupt traditional influencer marketing by streamlining the connection process and increasing ROI. ### Sectors Adopting This - **Marketing and Advertising Industry:** The marketing and advertising industry will benefit from influencer marketing platforms like 'Matchmade' by being able to connect with more relevant influencers and create more engaging campaigns. - **Social Media and Influencer Industry:** Platforms like 'Matchmade' disrupting traditional influencer marketing methods will impact the social media and influencer industry by changing the way influencers are identified and connected with brands. - **E-commerce Industry:** The e-commerce industry will benefit from influencer marketing platforms like 'Matchmade' by being able to more effectively target their audiences and increase sales through authentic campaigns. ## Related on Trend Hunter - [Social Video Sponsorship Platforms](https://www.trendhunter.com/trends/thoughtleadersio.md) - [Creator Collaboration Platforms](https://www.trendhunter.com/trends/talen-together.md) - [Influencer Marketing Tools](https://www.trendhunter.com/trends/xcreateai.md) - [Influencer App Releases](https://www.trendhunter.com/trends/influencer-app2.md) - [Influencer Partnership Platforms](https://www.trendhunter.com/trends/impactcom.md) - [Influencer-Focused Ad Platforms](https://www.trendhunter.com/trends/pearpop.md) - [Influencer Collaboration Networks](https://www.trendhunter.com/trends/megaboarding.md) - [Discovery-Based Influencer Platforms](https://www.trendhunter.com/trends/brandpilot-ai.md) - [AI Influencer Marketing Tools](https://www.trendhunter.com/trends/eezycollab.md)