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# Zodiac-Themed Shower Scrubs
Spongellé's Zodiac Body Buffers Offers Scents for the 4 Elements

By Ell Smith | Published 2017-12-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/spongells-zodiac-body-buffer
References: [popsugar](https://www.popsugar.com/beauty/photo-gallery/44132941/image/44132942/Spongell%C3%A9-Water-Lotus-Bloom) & [spongelle](https://spongelle.com/products/water-lotus-bloom)

Those who look to the star's for answers to life's problems may be drawn to Spongellé's Zodiac Body Buffer Collection -- a grouping of tailored beauty products that are designed to cater toward each sign of the zodiac.

Zodiac-themed cosmetics have been popular within the beauty industry, offering consumers more personal methods of flaunting their signs. This particular iteration has broken each sign into its respected element, creating a series of shower scrubs for Earth, Fire, Air and Water signs. Each of the celestial tailor-made boxes contain a fragrance that embodies each element, offering a unique and subtle way for consumer's to live their lives according to the zodiac.

The fragrances include Spice Neroli, Water Lotus Bloom, Lavender and Sea Salt and Air Fresh Tuberose.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 24% | Activity: 9% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Zodiac-themed Beauty Products:** The popularity of tailored zodiac-themed products offers an opportunity for beauty companies to further customize their offerings.
- **Element-based Fragrances:** Fragmenting fragrances based on elements offers an opportunity for fragrance companies to appeal to users who identify with certain elements.
- **Personalized Self-care Routines:** Using zodiac signs as a basis for product development offers an opportunity for the self-care industry to further personalize and individualize routines.

### Sectors Adopting This

- **Beauty:** The zodiac-themed beauty trend presents an opportunity for companies to create personalized products based on zodiac signs.
- **Fragrance:** Developing fragrances based on elements can help fragrance companies target consumers who identify with certain elements.
- **Self-care:** Using zodiac signs as a basis for product development presents opportunities for the self-care industry to tailor and customize routines for consumers.

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