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# Cartoon Sponge Sneakers
Vans is Releasing a SpongeBob SquarePants x Vault Collection

By Laura McQuarrie | Published 2018-02-20 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/spongebob-squarepants-x-vault
References: [designtaxi](http://designtaxi.com/news/398368/Vans-Teams-Up-With-SpongeBob-SquarePants-For-A-Fun-Colorful-Collection/) & [vans](https://www.vans.com/spongebob)

The SpongeBob SquarePants x Vault by [Vans](https://www.trendhunter.com/trends/sr-studio-la-ca-x-vans) collection is set to launch in just a few days, offering a fun way for fans of the [Nickelodeon](https://www.trendhunter.com/trends/spongebob-squarepants-crocs) cartoon to express their love of the animated series.

The footwear, apparel and accessory collection includes popular silhouettes from Vans, such as its [Sk8-Hi](https://www.trendhunter.com/trends/kpop-demon-hunters-1), Authentic and Slip-On styles. Although the SpongeBob SquarePants x Vault collection will prominently feature SpongeBob SquarePants himself, the range will also pay tribute to other favorite characters like Patrick, Squidward, Mr. Krabs, Sandy and Plankton. The collection also includes matching skate decks to complement the graphics on the accessories and apparel.

A number of brands are now launching collaborations that offer functional collectibles, particularly those that have nostalgic appeal for the Millennial consumer. This collaborative Vans collection offers SpongeBob memorabilia for prices that range from $45 to $260.

Image Credit: Vans

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 66% | Activity: 70% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Functional Collectibles:** This collaboration offers functional and nostalgic collectibles for the Millennial consumer.
- **Nostalgic Collaborations:** Brands are increasingly launching collaborations that tap into nostalgia to create appealing products for consumers.
- **Character-driven Collections:** Collections that prominently feature beloved cartoon characters offer a unique and marketable selling point.

### Where This Applies

- **Footwear:** The SpongeBob SquarePants x Vault collection introduces character-driven designs into the footwear industry.
- **Apparel:** This collaboration expands the apparel industry by offering clothing with popular cartoon characters.
- **Accessories:** The inclusion of skate decks, along with other accessories, provides disruptive innovation opportunities within the accessories industry.

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