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# Mash-Up Toon Characters
Cartoon Fans Will Love the SpongeBob SquarePants Bearbrick Toy

By Annie Ho | Published 2010-08-16 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/spongebob-squarepants-bearbrick
References: [walyou](http://www.walyou.com/blog/2010/08/12/the-spongebob-squarepants-bearbrick-is-adorable/) & [highsnobiety](http://www.highsnobiety.com/news/2010/07/24/spongebob-squarepants-1000-bearbrick/)

What do you get when you mash two cartoon characters together? You get the '[SpongeBob](https://www.trendhunter.com/trends/burger-king-x-spongebob-squarepants) SquarePants Bearbrick' toy. The ever so popular character of SpongeBob has been transformed into a Bearbrick shape and you better believe the fans will be ordering this toy like no other.

The one difference that sets the 'SpongeBob SquarePants Bearbrick' toy apart from a regular Bearbrick is the fact that the SpongeBob toy is one structure. This toy stands about 70cm tall and is a great toy to collect if you are a fan of the cartoon.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 21% | Activity: 63% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Cartoon Character Mash-ups:** Opportunity to create unique and collectible toys by combining popular cartoon characters.
- **Bearbrick Collectibles:** Disruptive innovation opportunity to expand the Bearbrick collectibles market by collaborating with popular cartoon franchises.
- **Cartoon-themed Toys:** Innovation opportunity to develop merchandise that appeals to cartoon fans and collectors.

### Where This Applies

- **Toy Manufacturing:** Potential to create a new line of collectible toys by merging popular cartoon characters.
- **Licensing and Merchandising:** Opportunity to collaborate with cartoon franchises to develop unique merchandise and expand customer base.
- **Entertainment and Media:** Disruptive innovation potential by merging the world of cartoons and collectibles to engage fans and create new revenue streams.

## Related on Trend Hunter

- [Cartoon-Inspired Plush Toys](https://www.trendhunter.com/trends/build-a-bear.md)
- [Bear-shaped Bluetooth Speakers](https://www.trendhunter.com/trends/bearbrick-collectible-toy.md)
- [Car-Branded Toy Collectibles](https://www.trendhunter.com/trends/starbase.md)
- [Cartoon Mashup Qsr Meals](https://www.trendhunter.com/trends/hello-kitty-tmnt.md)
- [Pop Culture Vinyl Toys](https://www.trendhunter.com/trends/berbrick-vecna.md)
- [Collectible Digital Toys](https://www.trendhunter.com/trends/berbrick-x-tamagotchi.md)
- [Vibrant Nautical-Themed Cartoon Meals](https://www.trendhunter.com/trends/burger-king-x-spongebob-squarepants.md)
- [Cartoon Character Clogs](https://www.trendhunter.com/trends/spongebob-squarepants-x-crocs.md)
- [70s-Themed Collectibles](https://www.trendhunter.com/trends/corduroy-bearbrick.md)
