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# Vegan Cartoon-Themed Makeup
Vegan Beauty Brand HipDot Released Its HipDot x SpongeBob Collection

By Grace Mahas | Published 2019-07-16 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/spongebob-collection
References: [vegnews](https://vegnews.com/2019/6/vegan-spongebob-makeup-collection-debuts-next-month) & [hipdot](https://www.hipdot.com/)

Iconic vegan beauty brand HipDot has announced the launch of its new [SpongeBob](https://www.trendhunter.com/trends/spongebob-squarepants-capsule) Collection in honor of the 20th anniversary of the classic [Nickelodeon](https://www.trendhunter.com/trends/official-spongebob-squarepants-collection) hit series -- 'SpongeBob SquarePants.' The company values individualism and accessible, high-performance beauty products. All of HipDots cruelty-free products are free of talc, mineral oil, parabens, phthalates, and synthetic fragrance.

The SpongeBob Collection will feature a trio of lip glosses, eye shadows, a sheet mask, and a blush-and-bronzer duo. The pallet of eye shadows is aptly named 'Bikini Bottom' and feature character-inspired colors such as Jumpin Jellyfish, Squidward-inspired Angry Tentacles, and Treedome. HipDot noted that “true fans will remember the episode where SpongeBob actually wears a sheer blue lipstick called Coral No. 5. This moment actually inspired one of the lip glosses in the collection.”

These highly pigmented products are sure to make a splash in the [vegan makeup market](https://www.trendhunter.com/trends/skincare-makeup) when it launches on July 17, 2019.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 63% | Activity: 69% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Cartoon-themed Makeup:** Brands can tap into nostalgic customers by offering cartoon-themed makeup products.
- **Vegan Beauty Products:** The demand for ethical and sustainable products is a growing trend and vegan beauty brands can offer disruptive innovation opportunities.
- **Cruelty-free Cosmetics:** The consumer demand for cruelty-free cosmetics is on the rise and companies that offer such products can gain a competitive edge in the market.

### Where This Applies

- **Beauty and Cosmetics Industry:** The beauty and cosmetics industry can leverage the popularity of cartoon-themed and vegan makeup products to attract more customers and drive sales.
- **Entertainment Industry:** Collaborations between the entertainment and beauty industries can lead to mutually-beneficial partnerships and new product lines.
- **Sustainable Fashion Industry:** Beauty companies can align themselves with the sustainable fashion industry by producing ethical and environmentally-friendly products, appealing to conscious consumers.

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