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# Customizable Italian Menus
Spoleto Italian's First Location Stateside Boasts Total Customization

By Rebecca Byers | Published 2015-06-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/spoleto-italian
References: [orlandoweekly](http://www.orlandoweekly.com/orlando/fast-casual-italian-joint-spoleto-italian-kitchen-gratifies-the-college-crowd/Content?oid=2404792) & [spoletoitalian](http://spoletoitalian.com/our-food)

Spoleto Italian is a Brazil-based [fast casual Italian chain](https://www.trendhunter.com/trends/fastfine-prototype) that recently opened up its first American location in Orlando. The chain is newly expanding into North America, already maintaining a considerable presence in South America.

Located at the edge of the [University of Central Florida](https://www.trendhunter.com/trends/reading-100-chocolate-bar) campus, the newly launched Spoleto Italian boasts a [fully customizable menu](https://www.trendhunter.com/trends/mix-match-combo) that lends itself to an unlimited number of combinations. Able to customize pasta dishes, flatbreads and salads with high quality ingredients, consumers have the chance to design their own Italy-inspired meals.

A nod to the prominent consumer desire for customization, Spoleto Italian markets its consumer experience as the ultimate "Italian Culinary Freedom" and is a must-see for pasta lovers nearby.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 67% | Activity: 72% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Customizable Menus:** Spoleto Italian's fully customizable menu allows consumers to design their own Italy-inspired meals.
- **High-quality Ingredients:** Spoleto Italian offers high-quality ingredients for customizing pasta dishes, flatbreads, and salads.
- **Italian Culinary Freedom:** Spoleto Italian markets its consumer experience as the ultimate 'Italian Culinary Freedom' where customers have the freedom to customize their meals.

### Who This Affects Most

- **Fast Casual Dining:** Fast casual restaurants can explore the concept of fully customizable menus to cater to consumer preferences.
- **Italian Cuisine:** Italian cuisine establishments can adopt the trend of offering customizable options to attract customers looking for personalized meals.
- **Restaurant Chains:** Restaurant chains can consider implementing fully customizable menus to tap into the increasing consumer demand for personalized dining experiences.

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