# Canine Brand Ambassadors BUSH'S Spokes-Dog Duke Now Has His Own Instagram Account By Laura McQuarrie | Published 2019-06-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spokesdog References: [prnewswire](https://www.prnewswire.com/news-releases/bushs-spokes-dog-duke-launches-instagram-at-petcon-los-angeles-300874450.html) & [instagram](https://www.instagram.com/itsdukebush/) [Duke](https://www.trendhunter.com/trends/wagyu-feast) is a loveable golden retriever and the spokes-dog for [BUSH](https://www.trendhunter.com/trends/bushs-bluey-baked-beans)'S Baked Beans. While Duke is well-known for his BUSH'S commercials that have been airing since the 90s, he can now also be found on social media with his own dedicated [Instagram](https://www.trendhunter.com/trends/bushs-beans) account for a new generation. On the ItsDukeBush account, which was launched at this year's PetCon, fans can tap into Duke's off-camera life, which includes passions like travel, visiting fans and eating well. The social media account is a hub for productivity hacks, recipe recommendations and more from a friendly canine face. At PetCon, many fans took the opportunity to have a meet-and-greet with the canine influencer, as well as grab themselves a yellow BUSH's Baked Beans bandanna of their very own to wear. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 29% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Canine Influencers:** As pet ownership continues to rise, there is a growing trend in marketing towards dog and other animal influencers. - **Leveraging Brand Ambassadors Through Social Media:** With the rise of social media, brands can leverage the popularity of their brand ambassadors to engage with a new generation of consumers. - **Productivity Hacks and Recipe Recommendations:** Incorporating helpful content such as productivity hacks and recipe recommendations can create a more engaged and loyal following for a brand's social media accounts. ### Sectors Adopting This - **Pet Care:** Pet food brands can leverage pet influencers to market their products and engage with pet owners. - **Marketing and Advertising:** As the use of social media grows, brands can find creative ways to incorporate brand ambassadors and influencer marketing into their overall marketing strategies. - **Social Media:** Social media platforms can continue to innovate and create new features to facilitate influencer marketing and brand ambassador collaborations. ## Related on Trend Hunter - [Personalized Keepsake Cans](https://www.trendhunter.com/trends/your-fam-on-a-can.md) - [Fan-Created Commercial Contests](https://www.trendhunter.com/trends/bushs-beans.md) - [Kid-Friendly Baked Beans](https://www.trendhunter.com/trends/bushs-bluey-baked-beans.md) - [Humorous Beans-Forward Campaigns](https://www.trendhunter.com/trends/ticket-exchange.md) - [Creator-Founded Pet Wellness Brands](https://www.trendhunter.com/trends/nonipup.md) - [Dog-Starring Sporty Campaigns](https://www.trendhunter.com/trends/minds-best-friend.md) - [Branded Tailgate Contests](https://www.trendhunter.com/trends/tailgate-contest.md) - [Dog-Focused QSR Campaigns](https://www.trendhunter.com/trends/hot-dog-on-a-stick.md) - [Squeezable Pet Peanut Butter](https://www.trendhunter.com/trends/bark-bistro.md)