# Personalized Age-Neutral Skincare SpoiledChild's Products are Neither Anti-Aging nor Pro-Aging By Laura McQuarrie | Published 2022-02-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/spoiledchild References: [prnewswire](https://www.prnewswire.com/news-releases/oddity-the-consumer-tech-company-that-grew-il-makiage-to-over-250-million-in-revenue-in-3-years-launches-its-second-brand-spoiledchild-301473697.html) & [spoiledchild](http://www.spoiledchild.com/) [SpoiledChild](https://www.trendhunter.com/trends/recovery-hair-mask) is a new wellness brand that uses a proprietary machine learning engine to match consumers to their perfect hair and skin products based on their unique profile, needs and preferences. With artificial intelligence, machine learning and an online-only approach, the brand is disrupting the beauty category with personalized products that are neither anti-aging nor pro-aging. SpoiledChild is the second brand launched by consumer-tech platform [ODDITY](https://www.trendhunter.com/trends/digital-health-service) and it's set on inviting a new generation of consumers to adopt its belief that age is an old idea. Suzanne Fitzpatrick, Co-GM of SpoiledChild, says "There is an entirely new generation of consumers that are redefining the rules of aging on their own terms. We wanted to create wellness products for them - products that break from the standard 'anti-aging' traditions and put the consumer in control of their future." ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 97% | Activity: 100% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Skincare:** The rise of personalized AI-driven skincare is disrupting the traditional beauty sector and creating opportunities for innovation. - **Age-neutral Products:** Brands catering to a new generation of consumers who reject traditional age categorizations are disrupting the beauty industry and creating opportunities for age-neutral product development. - **Online-only Approach:** The adoption of a direct-to-consumer, online-only approach is allowing beauty brands to offer personalized products at lower prices and disrupt the traditional retail model. ### Sectors Adopting This - **Beauty and Skincare:** The beauty and skincare industry is ripe for disruption through the development of AI-driven, personalized, and age-neutral products that cater to a new generation of consumers. - **Consumer-tech:** Consumer-tech platforms leveraging AI and machine learning to offer personalized wellness products are disrupting the traditional retail industry and offering new opportunities for innovation. - **Direct-to-consumer (DTC) Brands:** DTC beauty brands that offer personalized products entirely online are disrupting the traditional retail model and creating new opportunities for better customer engagement and brand loyalty. ## Related on Trend Hunter - [Inclusive Age-Appropriate Skincare](https://www.trendhunter.com/trends/pour-tous.md) - [Age-Restricted Skincare](https://www.trendhunter.com/trends/mantle-skincare.md) - [Age-Appropriate Skincare Campaigns](https://www.trendhunter.com/trends/thefaceof10.md) - [Problem-Solving Youth Skincare](https://www.trendhunter.com/trends/epic-skincare.md) - [AI-Backed Skincare Platforms](https://www.trendhunter.com/trends/smartskn.md) - [AI-Generated Skincare Routines](https://www.trendhunter.com/trends/noli.md) - [Slow Ageing-Focused Products](https://www.trendhunter.com/trends/ultimune-power-infusing-serum.md) - [Youth-Oriented Beauty Branding](https://www.trendhunter.com/trends/youthoriented-beauty.md) - [Ageing-Positive Skincare Products](https://www.trendhunter.com/trends/auro-skincare.md)