# Water-Activated Cleaners Splosh Lets Consumers Take on the Task of Diluting its Product with Water By Laura McQuarrie | Published 2015-07-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/splosh References: [splosh](https://www.splosh.com/) Splosh imagines what cleaning routines might be like if water, unnecessary packaging and supermarkets were removed from the point at which a consumer acquires a product. Rather than supplying a heavy bottle to consumers that's mostly filled with water, Splosh uses small [dissolvable sachets of cleaning concentrate](https://www.trendhunter.com/trends/wanderluxe-beauty). When it's time to clean, all a consumer needs to do is empty the sachet into a bottle, add hot tap water and wait a few minutes for the mixture to settle. Using this unique cleaning system, Splosh sells a range of products from laundry detergents and conditioners to [dishwashing liquids](https://www.trendhunter.com/trends/biobased-dishwasher-detergent), [home cleaners and hand soaps](https://www.trendhunter.com/trends/multi-surface-eco-cleaner) directly from its website to people in the UK. By adopting Splosh's novel cleaning system, it's estimated that CO2 transport emissions can be reduced by 95 percent. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 51% | Activity: 35% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Water-activated Cleaners:** Splosh's innovative water-activated cleaning system eliminates unnecessary packaging and reduces CO2 emissions by 95 percent. - **Dissolvable Sachets:** The use of dissolvable sachets in cleaning products offers a convenient and environmentally-friendly way for consumers to dilute cleaning concentrate. - **Direct-to-consumer Cleaning Products:** Direct-to-consumer models like Splosh enable consumers to purchase cleaning products online, eliminating the need for physical stores and reducing transportation emissions. ### Who This Affects Most - **Cleaning Product Industry:** The cleaning product industry can explore the use of water-activated cleaners and dissolvable sachets to create more sustainable and convenient products. - **E-commerce Industry:** The e-commerce industry can capitalize on the direct-to-consumer trend by offering online platforms for eco-friendly cleaning product brands like Splosh. - **Packaging Industry:** The packaging industry can innovate by creating eco-friendly and easily dissolvable packaging solutions for various consumer products, including cleaning concentrates. ## Related on Trend Hunter - [Spray Laundry Detergents](https://www.trendhunter.com/trends/spray-laundry-detergent.md) - [Surface Cleaner Tablets](https://www.trendhunter.com/trends/cert.md) - [Eco-Friendly Detergent Sheets](https://www.trendhunter.com/trends/spot-detergent.md) - [Science-Forward Cleaning Startups](https://www.trendhunter.com/trends/scienceforward-cleaning-startup.md) - [Liquid-Free Shampoos](https://www.trendhunter.com/trends/signature-shampoo.md) - [Concentrated Waterless Cleansers](https://www.trendhunter.com/trends/water-wise.md) - [Tablet-Based Cleaning Kits](https://www.trendhunter.com/trends/nature-lake.md) - [Mexican Multipurpose Cleaning Solutions](https://www.trendhunter.com/trends/one-step-cleaner.md) - [Multipurpose Concentrated Pod Cleaners](https://www.trendhunter.com/trends/zoflora-concentrated-pod.md)