# Splittable Cup Carriers P4CK Creates a Takeaway Design that Accommodates Various Drink Orders By Meghan Young | Published 2016-04-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/splittable-cup-carrier References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/04/splittable-cup-carrier.html) & [p4ck](http://p4ck.co.uk/) The splittable cup carrier is currently pending a patent, but its brilliant in its simplicity. So it's only a matter of time before it's approved. Not only does it address the differing needs of every consumer -- whether it's multiple drink orders that need to be split up later or smaller orders in general -- it also ensures a more [eco-friendly alternative to standard designs](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge). Conceived by P4CK, a design agency based in London, England, the splittable cup carrier is made from a [single piece of material](https://www.trendhunter.com/trends/vilsa) and doesn't use glue in the production process. The designers write, "The major benefit being that it can be easily separated into 2 x 2 cup carriers making it responsive to customers needs, eliminating the need for [separate 2 or 4 carriers](https://www.trendhunter.com/trends/tray-pods)." ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 87% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Packaging:** The splittable cup carrier offers a more sustainable option for consumer takeout needs, creating opportunities for companies to innovate and produce more earth-friendly packaging solutions. - **Customizable Packaging:** By addressing differing consumer needs in a single packaging design, customizable packaging has the potential to streamline the consumer experience and eliminate waste. This trend could inspire new designs across industries from food service to e-commerce. - **Innovative Production Processes:** With P4CK's splittable cup carrier, a glue-free production process reduces costs and simplifies manufacturing, highlighting the opportunity for other industries to streamline through innovative production processes. ### Where This Applies - **Food Service:** The splittable cup carrier solves a common need for takeout customers in the food service industry, highlighting opportunities for businesses to create innovative packaging solutions that solve consumer needs while reducing waste. - **Beverage Industry:** By recognizing the need for multipurpose, eco-friendly cup carriers, the beverage industry has the chance to create new designs that are responsive to customers' needs, improving the overall consumer experience while also reducing waste. - **Manufacturing:** The glue-free production process of P4CK's splittable cup carrier presents a unique opportunity for other manufacturing industries to reduce costs and create sustainable packaging designs through innovative production processes. ## Related on Trend Hunter - [Accordion-Style Coffee Cups](https://www.trendhunter.com/trends/accordion-paper-cup.md) - [Urban Coffee Carriers](https://www.trendhunter.com/trends/coffee-carriers.md) - [Collapsible Folding Carrier Cups](https://www.trendhunter.com/trends/origami-cup.md) - [Multifunctional Beverage Carriers](https://www.trendhunter.com/trends/thermobag-drink-carrier.md) - [Separating Eco Carton Packaging](https://www.trendhunter.com/trends/bruk-sustainable-packaging-design.md) - [All-In-One Compostable Cups](https://www.trendhunter.com/trends/the-butterfly-cup.md) - [Multipurpose Partitioned Packaging Designs](https://www.trendhunter.com/trends/essentials-platter-design.md) - [Collapsible Metallic Coffee Carriers](https://www.trendhunter.com/trends/collapsible-stainless-steel-cup.md) - [Cup-Integrated Plates](https://www.trendhunter.com/trends/pairingware.md)