# Iconic Gaming Closets Split Reason Takes a Peek into Mario's Closet By Susan Keefe | Published 2011-11-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/split-reason References: [zeutch](http://www.zeutch.com/cool/the-plumbers-wardrobe-t-shirt-28688) & [splitreason](http://www.splitreason.com/product/910) Take a stroll through the closet of the legendary [Nintendo](https://www.trendhunter.com/trends/nintendo-clothing-line) character Mario with this Plumber’s Wardrobe T-shirt from Split Reason. Plumbers are not generally considered to be fashionistas, but that doesn’t necessarily mean they don’t have a burgeoning wardrobe, and if you happen to change sizes every time you indulge in a mushroom, you’re going to need a lot of clothes. If you’ve followed Mario’s exploits for a while, most of these outfits will be familiar to you. From the Tanooki suit to that adorable little frog number, all of Mario’s [magical (and not-so magical) outfits](https://www.trendhunter.com/trends/10th-anniversary) are represented. His assortment of hats is impressive and his [shoe collection](https://www.trendhunter.com/trends/shadow-classic-clog) is more varied than I ever imagined. Sure to inspire a fond trip down memory lane for any avid longtime gamer, the Plumber’s Wardrobe T-shirt from Split Reason is a must-own item for any Mario enthusiast. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 15% | Activity: 23% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Gamer-focused Apparel:** Entrepreneurs and established companies can create and market clothing items that are centered around characters or games, catering to gamers and their interests. - **Retro Gaming Nostalgia:** Capitalizing on the appeal of throwback gaming culture can be an innovative opportunity for businesses looking to tap into consumers' sense of nostalgia. - **Pop Culture Fashion:** Incorporating beloved pop culture icons, such as Mario, into fashion trends allows for unique and playful merchandise that can attract a wide range of consumers. ### Where This Applies - **E-commerce:** Companies that sell products online, such as Amazon or Etsy sellers, have a prime opportunity to offer gamer-focused apparel and capitalize on retro gaming nostalgia. - **Gaming Industry:** Game developers and publishers can partner with apparel companies to offer official clothing that features characters and games, expanding their brand and merchandise offerings. - **Pop Culture Retail:** Retail stores that specialize in pop culture and fandom merchandise can offer gaming-related apparel and accessories to cater to a broad audience of retro gaming fans and enthusiasts. ## Related on Trend Hunter - [Family-Friendly Gamer Apparel](https://www.trendhunter.com/trends/nintendo-clothing-line.md) - [Cozy Video Game Loungewear](https://www.trendhunter.com/trends/super-mario-meets-gelato-pique.md) - [Video Game Travel Merchandise](https://www.trendhunter.com/trends/nintendo-super-mario-travel-items.md) - [Video Game-Inspired Homewares](https://www.trendhunter.com/trends/super-mario-home-adventure-life.md) - [Playing Card-Themed Apparel](https://www.trendhunter.com/trends/nintendo-5.md) - [Cartoon-Inspired Plush Toys](https://www.trendhunter.com/trends/build-a-bear.md) - [Game-Inspired Soap Collections](https://www.trendhunter.com/trends/gameinspired-soap-collection.md) - [Gaming-Inspired Streetwear Ranges](https://www.trendhunter.com/trends/kith-x-marvel-x-capcom-collection.md) - [Video Game Character Cafes](https://www.trendhunter.com/trends/toadstool-cafe.md)