# Chromatic Chocolate-Inspired Hair Dyes The Splat Melts Hair Color Collection Includes Four Kits By Michael Hemsworth | Published 2022-02-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/splat-melts-hair-color-collection References: [drugstorenews](https://drugstorenews.com/splat-melts-combines-chocolate-browns-vivid-bolds) & [splathaircolor](https://splathaircolor.com/) The [Splat Melts](https://www.trendhunter.com/trends/splat-hair-color) hair color collection is a lineup of hair dyes that will provide consumers with a way to elevate their look in a way that balances traditional tones with vibrant ones. The [hair dye kits](https://www.trendhunter.com/trends/color-pro) each feature rich chocolate hues that are paired with boldly fierce pops of color that will provide a personalized look without having to take a trip to the salon. The kits come in four varieties including Milk Chocolate & Purple Plum, Milk Chocolate & Mixed Berries, Dark Chocolate & Strawberry and Dark Chocolate & Blueberry. Developus Vice President of Marketing Jennifer Paulson commented on the new Splat Melts hair color collection saying, "At Splat we encourage self-expression and embracing individuality through bold hair color, expanding our offer to include Splat Melts felt like a natural next step. Splat Melts semi-permanent ombre complete kits are perfect for beginner DIY-ers looking to experiment with bold hair color. Whether bold bangs, split dye, or color melt, the creativity is bold and endless with this collection.” Image Credit: Splat ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 48% | Activity: 43% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Personalized Hair Dye Kits:** The trend of personalized hair dye kits allows consumers to elevate their look with unique color combinations without having to go to a salon. - **Semi-permanent Ombre Kits:** The trend of semi-permanent ombre kits allows consumers to experiment with bold hair color without committing to a permanent change. - **Chocolate-inspired Hair Dyes:** The trend of chocolate-inspired hair dyes provides a unique and rich color palette for consumers looking for a more unconventional hair color. ### Who This Affects Most - **Beauty and Personal Care:** Beauty and personal care industry can capitalize on personalized hair dye kits by creating more customized and sustainable options for consumers. - **DIY and At-home Beauty Kits:** DIY and at-home beauty kits industry can benefit from the trend of semi-permanent ombre kits by creating more user-friendly, affordable and easy-to-use options for consumers. - **Fashion and Design:** Fashion and design industry can explore the trend of chocolate-inspired hair dyes and incorporate it into their overall branding and marketing strategy to provide consumers with a new way of self-expression through hair color. ## Related on Trend Hunter - [Customizable Hair Dye Kits](https://www.trendhunter.com/trends/semipermanent-hair-color-kit.md) - [Vibrant Anti-Fade Hair Colors](https://www.trendhunter.com/trends/clairol-bold-bright.md) - [Future-Facing Hair Colors](https://www.trendhunter.com/trends/aveda-vibe-collection.md) - [Multi-Dimensional Hair Dyes](https://www.trendhunter.com/trends/dphues-color-dream.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Whimsical Semi-Permanent Hair Dyes](https://www.trendhunter.com/trends/pastel-hour.md) - [Skincare-Inspired Hair Color Kits](https://www.trendhunter.com/trends/clairol-colorstrong-kit.md) - [Mystical Hair Dyes](https://www.trendhunter.com/trends/witches-delight.md) - [Ammonia-Free Cream Hair Dyes](https://www.trendhunter.com/trends/garnier-good-permanent-hair-dye.md)