# Boldly Inclusive Hair Campaigns Splat Hair Color Announces That Every Shade Tells a Story By Kalin Ned | Published 2026-06-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/splat-hair-color References: [finance.yahoo](https://finance.yahoo.com/sectors/technology/articles/splat-celebrates-pride-2026-every-150100253.html)  [Splat Hair Color](https://www.trendhunter.com/trends/splat-midnight-black-cherry), a brand under [Developlus, Inc.](https://www.trendhunter.com/trends/root-touch-up-powder), has launched its 2026 Pride campaign titled 'Every Shade Tells a Story — Live Yours with Pride.' This marketing activation positions bold hair color as a medium for personal storytelling and self-expression in support of the LGBT community. The 'Every Shade Tells a Story — Live Yours with Pride' campaign, which operates under the ethos 'Fearlessly in Color,' extends in real life with the brand's participation in the [LA Pride Parade](https://www.trendhunter.com/trends/pride-celebration) on June 14th with an interactive activation featuring a prize wheel, product giveaways, branded merchandise, a sweepstakes for an electric bicycle, and hands-on opportunities for attendees to experiment with the brand's vivid color offerings. Beyond the public festival presence, Splat Hair Color partnered with the Los Angeles LGBT Center to support the organization's Youth Prom on June 4th. Image Credit: Splat Hair Color ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 49% | Activity: 39% | Freshness: 77% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Pride-driven Beauty:** Inclusive color campaigns are turning cosmetics into identity platforms, creating room for products, packaging, and narratives that reflect diverse gender and sexual identities. - **Experiential Self-expression:** Festival activations that let consumers test vivid looks in person are reshaping beauty discovery through play, participation, and shareable personal transformation. - **Cause-linked Brand Storytelling:** Partnerships with community organizations are giving marketing campaigns deeper cultural relevance while opening new models for authentic social impact and consumer trust. ### Where This Applies - **Hair Care:** Bold dye brands are expanding beyond functional color into emotionally resonant tools for individuality, signaling demand for more inclusive formulations, shades, and rituals. - **Beauty Marketing:** Campaigns centered on lived experience and cultural celebration are disrupting traditional product promotion with identity-led engagement and community-backed credibility. - **Event Sponsorship:** Interactive Pride parade booths and youth-focused support programs are redefining sponsorship as a hybrid of entertainment, sampling, advocacy, and localized brand presence. ## Related on Trend Hunter - [Pride-Supporting Cosmetic Campaigns](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga.md) - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [At-Home Cherry-Cola Hair Colors](https://www.trendhunter.com/trends/splat-midnight-black-cherry.md) - [Inclusive Salon Concepts](https://www.trendhunter.com/trends/lush-hairlab.md) - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md) - [Month-Long Color Celebration Events](https://www.trendhunter.com/trends/colorfest.md) - [Vibrant Creativity Campaigns](https://www.trendhunter.com/trends/creative-acts-of-color.md) - [Prideful Toronto Pop-Ups](https://www.trendhunter.com/trends/ink-the-rainbow.md) - [Diverse Beauty Campaigns](https://www.trendhunter.com/trends/every-story-belongs.md)