# Saturated Bathtub Photoshoots 'Splash Out' by Steve Marais is Soaking Wet By Meghan Young | Published 2012-05-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/splash-out-by-steve-marais References: [fashionising](http://www.fashionising.com/pictures/b--in-the-bath-tub-an-unlikely-place-for-a-fashion-shoot-24480.html) & [stevemarais.wordpress](http://stevemarais.wordpress.com/) The [bathtub](https://www.trendhunter.com/trends/bathtope) might be a strange and unorthodox backdrop for a photoshoot, but it certainly works for 'Splash Out' by Steve Marais. In fact, since it was put together to promote Gaschette‘s [pop-up shop](https://www.trendhunter.com/trends/asos-inspired-by) offering The Splash Out Sale, it is only appropriate that such a body of water was involved. Not to mention that it is a refreshing concept that does not rely on typical splash scenes. The [fashion campaign](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) Splash Out by Steve Marais was styled by Jess Lupton. It showcases a rather neutral palette with the occasional pop of muted color as well as some plaid patterns and sheer fabrics. The textures, however, are fairly unison thanks to the soaking wet shots. The bold beauty was done by Stefanie Payendee. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 92% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Bathtub Photoshoots:** Opportunity for photographers and fashion brands to explore unconventional backdrops and create visually captivating images. - **Splash Out Sale:** Opportunity for retailers to attract customers with unique marketing campaigns that incorporate water-related themes. - **Bold Beauty:** Opportunity for makeup artists and beauty brands to experiment with bold and wet looks that make a statement. ### Who This Affects Most - **Fashion:** Fashion brands can use bathtub photoshoots to showcase their designs in a refreshing and unconventional way. - **Retail:** Retailers can incorporate the concept of bathtub photoshoots in their marketing campaigns to create buzz and attract customers. - **Beauty:** Beauty brands can leverage the wet and bold beauty trend to create unique and eye-catching makeup looks. ## Related on Trend Hunter - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Cinematic Bath Bombs](https://www.trendhunter.com/trends/saltbomb.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Swamp Bathing Experiences](https://www.trendhunter.com/trends/book-a-swamp.md)