# Spirit-Infused Nitro Cold Brews Real Whiskey & Cream are Infused Into Nitro Irish Coffee By Laura McQuarrie | Published 2022-09-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spiritinfused-nitro-cold-brew References: [prnewswire](https://www.prnewswire.com/news-releases/fire-department-coffee-is-ready-to-rescue-the-ready-to-drink-category-with-release-of-the-worlds-first-spirit-infused-nitro-cold-brew-301627916.html) & [firedeptcoffee](http://firedeptcoffee.com/)  [Fire Department Coffee](https://www.trendhunter.com/trends/fire-department-coffee-nitro-cold-brew) is introducing the world's first spirit-infused nitro cold brew. In the line, Nitro [Irish](https://www.trendhunter.com/trends/limited-edition-irish-coffee) Coffee stands out as a first-of-its-kind, non-alcoholic, canned [Nitro Cold Brew](https://www.trendhunter.com/trends/mushroom-nitro-cold-brew) infused with real whiskey and cream. Also in the line are varieties like the Nitro-Charged Latte, Nitro-Charged Shellback Espresso and Nitro Vanilla Bean Bourbon, all of which come packaged in convenient single-serving cans. This uniquely infused flavor is being introduced at a time when Fire Department Coffee has identified that "Americans have voiced increasing frustration over the influx of pumpkin spice-themed product releases, especially coffee, and are looking to explore better and bolder flavors in the food and beverage category." More than one in three (37%) Americans surveyed in August (before peak pumpkin spice season even started) said they were already tired of hearing about pumpkin spice. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 20% | Activity: 39% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Spirit-infused Nitro Cold Brews:** The introduction of spirit-infused nitro cold brews is disrupting the coffee industry and providing a new category for non-alcoholic beverages. - **Bold Flavors in Non-alcoholic Beverages:** As Americans continue to seek better and bolder flavors, there is an opportunity for innovation in creating non-alcoholic beverages with unique and unexpected flavors. - **Alternative Single-serving Coffee Packaging:** The use of single-serving cans designed for nitro cold brews may spark innovation for packaging design within the coffee industry. ### Where This Applies - **Coffee:** The coffee industry has an opportunity to innovate with the introduction of spirit-infused nitro cold brews and the use of unique packaging designs for single-serving cans. - **Non-alcoholic Beverages:** As Americans seek out better and bolder flavors, there is potential for disruption in the non-alcoholic beverage industry through the creation of drinks with unique and unexpected flavors. - **Packaging Design:** The use of single-serving cans for nitro cold brews provides an opportunity for packaging designers to innovate within the coffee and beverage industry. ## Related on Trend Hunter - [Canned Nitro Coffee Refreshments](https://www.trendhunter.com/trends/fire-department-coffee-nitro-cold-brew.md) - [Nitro-Infused Cold Irish Coffees](https://www.trendhunter.com/trends/coldbrewed-irish-coffee.md) - [Whiskey-Infused Coffees](https://www.trendhunter.com/trends/whiskey-infused-coffee.md) - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Nitro-Infused Cream Cold Brews](https://www.trendhunter.com/trends/high-brew-1.md) - [Spirit-Based Cold Brews](https://www.trendhunter.com/trends/hard-cold-brews.md) - [Seasonal Cannabis Coffee Drinks](https://www.trendhunter.com/trends/zenith-nitro-cold-brew-cannabis-pumpkin-spice.md) - [Textural Sweet Cold Coffees](https://www.trendhunter.com/trends/nitro-sweet-cold-brew.md) - [Whiskey-Infused Coffee Stouts](https://www.trendhunter.com/trends/whiskey-infused-coffee-stout.md)