# Premium Ready-to-Drink Craft Cocktails Spirited Hive to Launch Four Canned Cocktails in February By Grace Mahas | Published 2022-01-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spirited-hive References: [spiritedhive](https://www.spiritedhive.com/) & [instagram](https://www.instagram.com/spiritedhive/)  [Spirited Hive](https://www.trendhunter.com/trends/premium-readytodrink-canned-cocktail) is a new line of premium, [ready-to-drink canned cocktails](https://www.trendhunter.com/trends/served-cocktails) made with quality spirits, all-natural ingredients, and [organic honey](https://www.trendhunter.com/trends/hive-mind-honeyade). The new line will be available in February 2022 and boasts four flavors: Bourbon Whiskey Infused with Rosemary, Lemon & Honey, Tequila Infused with Ginger, Lime & Honey, and Vodka Infused with Cranberry, Lime & Honey. “Spirited Hive is a drink that brings the whole hive together, making it even sweeter with a little bit of honey,” says Jack. “I switched career paths from what was going to be a more corporate lifestyle to something that I was passionate about. Quarantine really changed my life and set me on a new course. I went from working in real estate finance to creating my own cocktail company; talk about a 180!” Image Credit: Spirited Hive ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 35% | Activity: 61% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Premium Ready-to-drink Craft Cocktails:** The growing popularity of ready-to-drink cocktails presents an opportunity for businesses to provide consumers with an easy and convenient way to enjoy high-quality mixed drinks. - **All-natural Ingredients:** Consumers are increasingly seeking out products made with all-natural ingredients, which presents an opportunity for businesses to offer more health-conscious alternatives to traditional cocktail mixes. - **Organic Trends:** Growing demand for organic products has led to a rise in the production of organic cocktails, presenting an opportunity for businesses to cater to customers' preferences for eco-friendly and sustainable products. ### Who This Affects Most - **Alcohol:** Alcohol manufacturers can explore the ready-to-drink trend and incorporate organic and all-natural ingredients to make premium canned cocktails more appealing to consumers. - **Food and Beverage:** Establishments in the food and beverage industry can capitalize on the trend by offering ready-to-drink cocktails in their menus, using high-quality and organic ingredients to appeal to customers interested in health-conscious options. - **Packaging:** Opportunities exist for businesses in the packaging industry to develop eco-friendly and sustainable packaging options for canned cocktails made with organic and all-natural ingredients to align with consumer preferences for eco-conscious purchases. ## Related on Trend Hunter - [Honey-Infused Canned Cocktails](https://www.trendhunter.com/trends/gin-lemon-cocktail.md) - [Premium Ready-To-Drink Canned Cocktails](https://www.trendhunter.com/trends/premium-readytodrink-canned-cocktail.md) - [Honey-Sweetened Sparkling Cocktails](https://www.trendhunter.com/trends/fizzy-beez.md) - [Alcoholic Honey-Flavored RTDs](https://www.trendhunter.com/trends/hive20-hard-honey.md) - [Honey-Infused Rye Whiskey Cocktails](https://www.trendhunter.com/trends/rye-whiskey-cocktail.md) - [Boozy Honey Sticks](https://www.trendhunter.com/trends/barreled-bee-buzz-sticks.md) - [Premixed Pouched Cocktails](https://www.trendhunter.com/trends/craft-cocktail-pouches.md) - [Organic Cocktail-Inspired Drinks](https://www.trendhunter.com/trends/cocktailinspired-drinks.md) - [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md)