# Spirit Trend Report Review the Progression of the Cocktail Enterprise By Jordy E | Published 2012-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spirit-trend-report References: [trendreports](http://www.trendreports.com/research/spirit) Alcohol consumption has become a creative experience. Bartender smartphone apps have enabled users to make imaginative expert do-it-yourself drinks from home. These new age concoctions have incorporated an organic societal impetus, mixing cognacs, whiskeys and vodkas with green produce. Such herb and spice blends have made their ways on to the world’s most choice menus, effectively carving out a novel patron experience. The [Spirit Trend Report](http://www.trendreports.com/research/spirit) has identified the top cocktail advancements, taking note of pervasive patterns like *‘Portable Boozing.’* Liquor labels such as Jack Daniels and Jim Beam have had to keep pace with these progressions. Marketing teams have consistently reworked their approach, matching the diversity of their products with demands growing in every direction. The Spirit Trend Report is indispensable for chefs and distilleries looking to stay current with these and several other booze campaigns. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 17% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Bartender Smartphone Apps:** Disruptive innovation opportunity to develop or improve smartphone apps that enable users to create creative cocktails from home. - **Organic Societal Impetus:** Disruptive innovation opportunity to create and market liquor blends that incorporate green produce and appeal to health-conscious consumers. - **Portable Boozing:** Disruptive innovation opportunity to develop portable and convenient alcoholic beverage products for on-the-go consumption. ### Sectors Adopting This - **Beverage Technology:** Disruptive innovation opportunity for companies in the beverage technology industry to create or improve apps and devices that enhance the cocktail-making experience. - **Alcoholic Beverage Manufacturing:** Disruptive innovation opportunity for distilleries and liquor brands to explore and develop organic liquor blends that cater to the health-conscious consumer segment. - **Packaging and Convenience:** Disruptive innovation opportunity for packaging companies to design and produce portable and convenient alcoholic beverage containers for easy on-the-go consumption. ## Related on Trend Hunter - [Experience Cocktail Workshops](https://www.trendhunter.com/trends/spirithouse-toronto.md) - [Mixology Assistant Apps](https://www.trendhunter.com/trends/sip-cocktails.md) - [Premium Zero-Proof Alcohol Alternatives](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails.md) - [AI-Powered Cocktail Platforms](https://www.trendhunter.com/trends/whats-your-cocktail.md) - [Emotional Introspection Drinking Experiences](https://www.trendhunter.com/trends/glass-and-words.md) - [Commercial AI Mixologists](https://www.trendhunter.com/trends/brandmuscle-tastebuds.md) - [Alcohol-Inspired Food Flavorings](https://www.trendhunter.com/trends/alcoholinspired-flavors.md) - [Bar-Strength Gourmet Cocktails](https://www.trendhunter.com/trends/gather-gourmet-cocktails.md) - [Simplified Cocktail Mixers](https://www.trendhunter.com/trends/fever-tree-cocktail-mixer.md)