# Special-Edition Collab Luxury Cars Stüssy Showcases the 'Spirit of Ecstüssy' Car Design Online By Amy Duong | Published 2022-09-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/spirit-of-ecstussy References: [hypebeast](https://hypebeast.com/2022/9/stussy-rolls-royce-teaser-info) & [instagram](https://www.instagram.com/stussy/?utm_source=ig_embed&ig_rid=a2f3a1f6-6e53-4567-9d22-00d624696e2c)  Streetwear giant [Stüssy](https://www.trendhunter.com/trends/stssy-4) showcased a new look at a special-edition [Rolls-Royce](https://www.trendhunter.com/trends/rollsroyce-spirit-of-ecstasy) front grille online on Instagram and has been jokingly dubbed the 'Spirit of Ecstüssy.' It has a custom Stüssy Motos badge that rests right on top of the grille and features the "SM" logo -- this is accompanied by a Stüssy bent metal crown logo where the Spirit of Ecstacy is usually placed. Previously, the fashion [imprint](https://www.trendhunter.com/trends/palace-and-stella-artois) has worked together with automotive companies -- this featured the likes of MOONEYES back in 2016, BMW during the Summer of 2018, and Baja bikes back in the Fall of 2022. Fans are encouraged to keep checking as this would mark the brand's most ambitious auto-themed collaboration yet. Image Credit: Stu?ssy ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 54% | Activity: 73% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Luxury Streetwear Collaboration:** The collaboration between Stussy and Rolls-Royce presents an opportunity for luxury fashion and automotive brands to partner and create unique designs that cater to a niche audience. - **Custom Car Accessories:** The Stussy Motos badge installed on top of the grille of the Rolls-Royce presents an opportunity for luxury car accessories brands to collaborate with fashion brands to create personalized car accessories. - **Fashion Brand Car Collections:** Streetwear brands can partner with automotive companies to create limited edition car collections that cater to fashion and car enthusiasts who value limited edition designs. ### Where This Applies - **Automotive Industry:** Automotive companies can reach a wider audience and cater to a niche market by collaborating with fashion brands and create customized car designs. - **Fashion Industry:** Fashion brands can expand their reach and cater to a new audience by partnering with automotive companies to create unique, limited edition car designs inspired by their fashion line. - **Luxury Goods Industry:** Luxury companies can attract a younger demographic and tap into new markets by creating exclusive partnerships between high-end fashion brands and luxury car manufacturers. ## Related on Trend Hunter - [Collaborative Custom Car Designs](https://www.trendhunter.com/trends/model-a7l.md) - [Racing-Inspired Streetwear](https://www.trendhunter.com/trends/assc-and-goodyear.md) - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [Motorsport-Inspired Apparel](https://www.trendhunter.com/trends/anti-social-social-club-and-goodyear.md) - [Automaker-Branded Limited-Edition Collections](https://www.trendhunter.com/trends/mercedesbenz-and-superplastic.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Automotive Hood Ornament Redesigns](https://www.trendhunter.com/trends/rollsroyce-spirit-of-ecstasy.md) - [Artful Car-Themed Capsule](https://www.trendhunter.com/trends/cao-fei-art-car.md) - [Sneaker Designer-Collaborative Vehicles](https://www.trendhunter.com/trends/flying-spur-1.md)